Al Keranen Blog: The Need for Marketing in Network Marketing

Justin Kander:

Many people get confused by the term marketing. To clear a common misconception up, marketing is not a synonym for sales. Sales is the process of selling a product or service, while marketing is the process of creating customers and keeping current customers. Sales is part of marketing, but it's not the bulk of it. Marketing covers a lot of things, advertising, promotions, publicity, public relations, customer service, and more. Surprisingly, many businesses don't think of marketing as an important process, but it is the most important part of running a business. After all, without customers, a business doesn't get money, and therefore goes bankrupt.