Justin Kander:
Many people get confused by the term marketing. To clear a common
misconception up, marketing is not a synonym for sales. Sales is the
process of selling a product or service, while marketing is the process
of creating customers and keeping current customers. Sales is part of
marketing, but it's not the bulk of it. Marketing covers a lot of
things, advertising, promotions, publicity, public relations, customer
service, and more. Surprisingly, many businesses don't think of
marketing as an important process, but it is the most important part of
running a business. After all, without customers, a business doesn't
get money, and therefore goes bankrupt.