AMSOIL Blog

advertising continued

Signs and Banners

Often times the only way for consumers to know where AMSOIL products are sold is with a visual reminder.  Dealers can effectively promote their business with professional signs and banners available through AMSOIL.

• Biz Tip: Signs help you capture attention and send a message!

AMSOIL signs and banners and other promotional items can be ordered through the Casual Apparel and Promotional Items catalog (G1650) or can purchased on the AMSOIL Corporate Website by clicking on the Clothing and Promotions icon.

• Biz Tip:  Have you ever seen a billboard?  That means they work.

You can’t drive down a freeway, a major highway or a city street without seeing billboard advertising.  If you’re looking for major exposure for your product, you can draw attention to it with a strategically placed billboard.  However, the costs of outdoor advertising can be high.  According to Lamar Outdoor Advertising, a billboard ad along an expressway in a mid-sized city like Denver costs about $3,800.00 per month to rent.  If you rent a similar billboard ad in the smaller, nearby city of Colorado Springs, where the freeway sees less traffic, it costs you $2,730.00 per month.  Another form of billboard advertising is transit advertising.  These ads can appear in buses, taxis, commuter trains and subway systems.  You find one definite advantage in transit advertising.  It typically delivers to a higher number of viewers in a short period of time.  Public transportation vehicles generally travel the same routes over and over so almost everyone along the route sees an ad multiple times.

Few Dealers make use of outdoor advertising.  But if you have the budget, it could be an innovative new way to promote your AMSOIL business.

Vehicle Bumper Stickers & Decals

As an AMSOIL Dealer your vehicle can be an effective way of drawing attention to your business.  Turn your vehicle into a mobile advertisement for your business with AMSOIL bumper stickers and Dealer magnetic car door signs.  Kits are available in the AMSOIL Casual Apparel and Promotional Items catalog (G-1650) or on the AMSOIL Corporate web site.  Many Dealers have used their vehicles as an effective advertising tool.

One Direct Jobber from California reports that he’s had people chase him down in traffic and ask to buy AMSOIL products on the spot.  Most Dealers custom design their graphics with a local vehicle graphics company.

Open Houses

Getting people to show up where your AMSOIL products are available is half the battle when it comes to generating a sales opportunity.  One creative way of accomplishing this is by hosting an Open House.   Many Dealers hold Open Houses in conjunction with the opening of a new Retail on The Shelf Account where AMSOIL products are sold.  This is a great opportunity to promote a new retail business and give a Dealer a chance to promote AMSOIL, its products and its programs.  By working hand-in-hand, the Dealer and the establishment can both benefit.

• Biz Tip:  Get people to come to you.

An Open House, like any other form of effective marketing, creates a buzz and gives people a reason to attend.  Promoting an Open House in advance is a good way to drive more people to the event.  Using radio to promote the Open House can be very effective.  You might want to conduct a give-away.  If you sponsor a race team, maybe they can bring their vehicle to the store.  Getting people to the Open House is the first challenge.  Once there, it is important to get customers to take notice of AMSOIL products.  A colorful display would be an effective attention grabber.  You may try to get the retail account to stock up on a little extra product in exchange for your assistance driving traffic to the Open House.  Arrange for the staff to wear AMSOIL hats or clothing.  The Dealer can also support the store by training sales staff on the benefits of AMSOIL.  The ultimate goal is to get customers to notice your product, get to know your product and buy your product.

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798

Advertise your business....

Radio Advertising

People today spend more and more time in their automobiles.  Most people have the radio on while they’re driving.  With that in mind, it’s easy to understand why radio advertising can reach a large audience.  Advertisers generally don’t realize how powerful radio can be.  According to the Arbitron National Database, 95 percent of teenagers and adults listen to radio each week and 81 percent are listening on any given day.  That’s a lot of people!

• Biz Tip:  Radio advertising can reach people 24/7, 365 days a year.

Radio advertising may seem like an unrealistic promotional tool for most Dealers.  But it’s a good idea to be open-minded about radio.  New and easier ways to promote in radio are emerging all the time.  Every year brings more radio channels, including web-based radio.  In fact, more and more marketers use CDs or Websites that communicate with radio-style voice-overs.  You may also be able to find a lot of radio talk shows willing to invite you on as a guest if you pitch your expertise well and have an angle to discuss.  An example of this would be a Dealer buying time with a radio station to broadcast a taped interview with a specialist in a lubrication-related field.

Radio ads are 77 percent less expensive than television ads and 86 percent less expensive than newspaper ads in the United States.  But radio advertising can still be out of reach for many Dealers. 
AMSOIL provides assistance by making pre-produced scripts and radio jingle and soundtrack beds available to Dealers.  These 10, 30 and 60 second spots are available on the AMSOIL Corporate Website.  Click on the Dealers’ Zone icon and look for AMSOIL Radio Scripts and AMSOIL Radio Jingle and Soundtrack Bed.  To download and save files, right click on the link that you want and choose “Save Target As…”to save to your hard drive, desktop, or disc.

If you have a limited budget for radio, you may want to avoid spreading out that budget over a long period of time.  Studies show that by concentrating your efforts all at once, you begin to make an impact on listeners.  Here’s a good rule of thumb to follow:  If you can’t afford to be on strong, don’t advertise.  Wait until you can afford to be on strong. 

On a limited budget, you should concentrate those commercials so that you can reach the same people over and over again.  This is called having a high frequency.  By buying a short schedule with high frequency you will reach fewer people, but the people you do reach will remember your message and be more likely to act on it.  Markets vary greatly so recognize that you  could spend from $200 to thousands of dollars for live broadcast fees.  So, plan accordingly.

T-V Advertising

TV looks simple when you see it.  But don’t be fooled.  It’s not simple at all.  If you’re thinking of using television as an advertising tool, consider this:  Video can cost $2,000.00 per minute to produce or even $20,000.00 if you’re making a sophisticated national TV ad. 

• Biz Tip:  Be realistic.

While AMSOIL Corporate has done some selected television advertising, it is very difficult for Dealers to be able to afford to produce their own 30 second or 60 second commercials.  And truth be told, those ads may look cheap when shown on the local network affiliate right next to expensive ads from national advertisers.  Why embarrass yourself in your own local market, and why waste a lot of money on ads that don’t work? 

If you are interested in exploring television advertising, you may want to check into cable T-V.   More and more cable companies are offering commercial leased access T-V.  This is T-V advertising with government regulated pricing, rather than pricing based on supply and demand.  This means it is much less expensive, virtually pennies on the dollar.  This is an exciting new opportunity for consumers to buy T-V advertising airtime at wholesale prices.

Most leased access today is used to air infomercial programming.  Most infomercials are 30 minutes in length.  But getting a half hour on Cable T-V can be as inexpensive as $40.00.  A cable company in the Midwest covering most of Minnesota and Wisconsin offers primetime (6:00 to 11:00 PM) rates between $75.00 and $300.00 per half hour.  Daytime and overnight rates are significantly less.  These prices do not include equipment, studio or production costs.

Video can also be an effective promotional option if used in other contexts.  Simple video can look great on your Website or at a trade show booth, even if it wouldn’t fly on television.  Do you have access to a good hand-held digital video camera?  Well, that (when combined with a high quality microphone) is actually capable of producing effective video for such marketing opportunities.  Sometimes broadcasting students at a nearby college may be eager to help you produce an ad.  To them, it could be an opportunity to show they can do professional work.  For you, it may be an opportunity to get near-professional work at a very low price.

Remember:  While you may create your own ads, they must be submitted to AMSOIL for approval before use.  With appropriate documentation, an account’s credits may be applied to the price of newspaper, magazine, Yellow Pages, television and radio advertising.  See the (G-1071) AMSOIL Cooperative Advertising Plan for details . Signs and Banners Often times the only way for consumers to know where AMSOIL products are sold is with a visual reminder.  Dealers can effectively promote their business with professional signs and banners available through AMSOIL.

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798

Advertising your business

Advertising Your AMSOIL Business

For your AMSOIL business to become the success you want it to be, people need to know about it.  What do you sell?  Where are you located?  When are you open?  Business promotion is the means by which you get the word out about your business.  Advertising can be a very effective tool in that process.  There are many ways Dealers can advertise their business.   AMSOIL offers assistance and support in these areas.

Yellow Page Advertising

Just about every household has a telephone.  Just about everyone who has a telephone has a phone book.  The Yellow Pages have been an effective and inexpensive way to locate businesses for many years.  Whether in local directories or online directories, the Yellow Pages are still one of the most common ways people find the businesses and supplies they are looking for.  AMSOIL Dealers who are actively building their businesses will sooner or later make a decision regarding Yellow Pages advertising.  If you need some ideas on what to put in your Yellow Pages ad, go to the public library.  There you will find telephone books for most major cities in the country.  See what like businesses are doing for their Yellow Pages ads.  It’s a great ways to get some good ideas. AMSOIL also provides assistance in getting Dealers into Yellow Page advertising and getting listed is easy.  Glendora Anderson is a Yellow Pages specialist.  Her agency, Global Advertising, has been dedicated to helping AMSOIL Dealers get the most from their Yellow Page listing since 1985.  For more information, call Glendora at 1-800-774-9529.

Direct Mail (Letters/Postcards)

Sometimes there is no better way to promote your business than by doing it yourself through direct mail.  The personal letter has been proven successful.  It lends a personal touch and normally ensures that your message will reach the most people.  The most effective direct mail generally includes several elements, each with its own clear role.
• Benefit:  You should include a strong, clear benefit that catches the reader’s eye and attention, getting him or her to read the letter in the first place.
• Argument:  Provide a sound argument as to why your product can benefit the reader.  Make the case as persuasive as possible.
• Call to action:  Finally, you should make an appeal to immediate action.  If the letter doesn’t make a purchase request, then it should offer an incentive for readers to send in their name or call for more information.    As long as they act, you can consider the letter a success.   

AMSOIL Dealers report success in motivating and educating Dealers through distribution of their own newsletters.  These are usually published quarterly or monthly.  Dealers are welcome to reprint articles from the AMSOIL Action News, AMSOIL Direct Line and AMSOIL Service Line in their newsletters.

The per-response cost of direct mail is usually quite attractive.  Consult your local postmaster about bulk mail requirements before you create your piece so you can create one that allows you to use the lowest mailing rates.  Standard 8 and a half-by-11 single page pieces are easy and inexpensive to prepare and mail.

Press Releases

Letters and postcards are not the only items that Dealers can send out via direct mail.  Some Dealers have found success using press releases.  A press release can be an effective way of informing others about your business.  Press releases can be used as a means of promoting an upcoming Dealer meeting for your down line. If a Dealer conducts a seminar or speaking event, this could be publicized with a press release.  Press releases are also a very effective way for a Dealer to promote the opening of a new commercial account or a new Quick Lube account that begins to carry AMSOIL products.  Some AMSOIL Dealers have worked very hard to achieve certain levels of performance.  A press release can be a nice way to get the news out and give credit where credit is due. 

• Biz Tip:  Don’t Forget to Edit Before You Print.

It’s a good idea to have someone else proof read your press release before you distribute it.  If your release, print ad or letter has a spelling error or a typo in it, people may remember that goof and not your message. The Media Relations department at AMSOIL produces numerous press releases on product news and racing news.  These releases are available on the AMSOIL Corporate Website.  They can be used as educational tools or to provide information on new products to your down line and to the public. 

Telemarketing

Telemarketing has emerged in recent years as a major medium for direct marketing.  But as most people have experienced, telemarketers can be very annoying.  Being deluged by calls from telemarketers at home has become a big problem.  As a result, many folks subscribe to do-not-call lists. 

AMSOIL does not recommend telemarketing unless it can be in a business-to-business format.  An example of business-to-business telemarketing might be contacting people who have had some contact with you before.  Maybe they’ve purchased from you in the past or have responded to a print ad or web banner.  As opposed to calling people randomly at home, you are generating inquiries about your product or service for people you have permission to call.  While the telephone can be a very useful tool, it’s important that you don’t overuse the phone.  It’s a good idea to save calls for issues that really deserve personal contact.  And remember that even where telephoning is appropriate, your customers and prospects don’t want you to call constantly.  Give them a little breathing room.

• Biz Tip:  Be respectful.

Remember that you’re interrupting anyone you reach by phone.  Often times, the most effective and considerate way to use telemarketing is to build existing customer loyalty.  By following up after a sale, you are demonstrating that you’re concerned about your customer and whether or not they are satisfied.  Customer service will never be confused with unnecessary phone contact.

Newspaper Advertising

There are many ways that Dealers can advertise their business.  One of the more traditional ways is through the print media.  Most folks have a daily newspaper delivered to their home.  Most city’s local weekly newspapers and weekly shopping guides are also available.  Many weekly shoppers offer free advertising.  They are the preferred advertising medium for many AMSOIL Dealers since the shopper is good for a week.

• Biz Tip:  Can you afford to advertise?

Most daily papers don’t offer free advertising.  But some publications may be within your budget if you do some research.  If you’re marketing a small business start by looking for newspapers that prospective customers read.  Then look for the information in them that identifies the publisher and gives a phone number for advertisers to call.  Call and request a rate sheet (a table listing the prices of ads by size of ad and showing the discount rate per ad if you buy multiple ads instead of just a single one).  Many larger city daily newspapers may be too expensive.

Be sure to explore local and small-town newspapers.  You can find hundreds of newspapers and weeklies with readership only in the tens of thousands, which means their advertising rate is one-fifth to one-tenth the price of a big city newspaper.  Of course, you don’t reach as many people.  You generally get as much exposure as you’re willing to pay for.  But by buying ads in small circulation publications, you avoid taking huge risks, and you minimize your investment.  If an ad pays off, you can try running it in additional publications.  But if it doesn’t produce the results you want, you can afford to write off the cost without feeling too much pain.

Magazines (AMSOIL Advertising)

While newspapers may be the most effective and sometimes affordable way to advertise, some Dealers may want to explore the possibilities of promoting their business through magazine advertising.  Each Dealer has his or her interests and there is a trade magazine for nearly every interest out there.  But be warned!  Magazine advertising can be very expensive.  AMSOIL does not encourage Dealers to use magazine advertising unless they have the resources and the experience.  While AMSOIL corporate has an annual budget for advertising in national magazines, independent Dealers are dealing with magazine advertising on a much smaller scale.  Most advertising that Dealers utilize is in local or very specific niche publications.  You may also want to favor new magazines with growing readership.  The cost of advertising in these magazines always lags behind their circulation and gives you more exposures for your money.

Ad Slicks

AMSOIL provides line artwork for reproduction in advertising and promotion in the form of product and logo slicks.  The G-1003 provides a black and white image of every product AMSOIL sells.  The G-1003 also provides various images of the AMSOIL logo.  AMSOIL also provides the G-1011, which consists of several professional print advertisements that feature various AMSOIL products.  AMSOIL Ad Slicks can be reproduced for newspapers or magazines, with the Dealer’s contact information in the space provided.  Dealers may also choose to borrow the ad copy and modify it for their own advertising purposes.  The Ad Slicks can also be photocopied and placed on bulletin boards. Ad Slicks are also available on the AMSOIL Corporate Web site.  These full color advertisements are available in JPEG, GIF and PDF formats.  They may take several minutes to download if you have a standard dial-up modem connection.  You only need to click once and the download process begins.

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798

 

Dress for success

Dress for success

We have already discussed the advantages of how AMSOIL clothing can help create a positive image.  Whether or not you’re sporting the AMSOIL logo, it is important to wear the appropriate clothing to fit the situation.  The old adage “dress for success” holds true at all levels of business, and is certainly important for AMSOIL Dealers.  If you look successful and act successful, you are making a statement about the success of your AMSOIL Dealership.

• Biz Tip:  The way you’re dressed can influence the size of your down line.

A prospective “new” Dealer will take one look at you and in about two seconds summarize their perception of your relative degree of success – or failure.  Do you think this makes an impact when you move into a sponsorship role and start talking to them about an AMSOIL Dealership?  Look at it this way, suppose you were interested in starting your own home based business and you go to a trade show.  You notice that there are two different AMSOIL Dealers working the show.  One is standing with a smile on their face in khaki pants with a pressed white shirt, a blue blazer with an AMSOIL lapel pin, and comfortable but polished, stylish shoes.  The other Dealer is sitting in a folding chair looking worn out and tired and wearing shorts, a short sleeved AMSOIL t-shirt and sporting obviously well worn tennis shoes.  Which one would you want to talk to about starting your own business and whom would you want as your sponsor?

A prospective customer will also expect to be treated in a fashion that is commensurate with how you look.  You can use the identical example above and ask yourself whom you would want to register your account with?  Would it be with the sloppily dressed Dealer?  Or would you choose the AMSOIL Dealer that exudes confidence and success?  The choice is obvious.
As a general rule your personal attire should be:

• Business casual
• Clean/pressed
• Neat • Not frayed
• Appropriate for the event
• Portraying the AMSOIL name and logo
• Reflective of success and prosperity

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798

Representing AMSOIL Professionally

Representing AMSOIL Professionally

What this really means is how do you represent you, your business, and AMSOIL? Isn’t this important to you? 

• Biz Tip: Create a Positive 1st impression on your prospect. You only have one chance to make a first impression.  The impression you make impacts your customers, other AMSOIL Dealers and AMSOIL, INC.  There are many ways to make that impression.  How you look, how you sound and how you’re perceived can positively or negatively impact your AMSOIL business.  Everything from your clothing and business card to the envelope in which you send a correspondence should work toward your marketing goals.
• Biz Tip: Create a positive public image at all times. What you say and what you do can have a lasting affect on the people you come in contact with.  As an Independent Dealer you are representing AMSOIL INC. when you are in public.  Conducting yourself in a professional manner helps each of us, and the AMSOIL organization, sleep a little better knowing that the actions of one Dealer who doesn’t care are not negatively impacting other hard-working AMSOIL Dealers nationwide.
• Biz Tip: Be a “people person”! Often times, simple things can go a long way in making you a successful AMSOIL representative.  Make sure you and your down line have a positive, caring attitude about customers.  If you don’t, that negativity is certainly losing you business.  Spend time making sure you understand that you can control the success of your business.  Help your down line through training and good management so that they can take a positive, helpful, and productive approach to all customer interactions.  Make sure that doing business with you is a pleasant, memorable experience.
• Biz Tip:  Smiles really do attract more business. A friendly smile is a universal language.  It puts people at ease and shows them that you enjoy what you are doing.  People are usually considered honest and trustworthy when they make eye contact and smile.  A smile is a positive greeting.  It can welcome you into a conversation.
• Biz Tip: Thank customers for their business. A friendly thank you, a card or note, or a polite cover letter are ways to tell your customer that you appreciate their business.  This tip is very simple, but it does a lot to let people know that you care about their business.  It’s worth its weight in gold because customers who feel you’ve treated them well always send new customers your way.  People tend to go where they’re appreciated.
• Biz Tip:  Don’t overlook telephone etiquette Face-to-face contact is not the only way you make an impression.  Telephone etiquette is a very important and often times overlooked area in which people can form an opinion about your business.  For instance, if you’re running an AMSOIL business out of your home, it’s a good idea to have a voice mail message related to that business.  If you don’t have a separate line for your customers, try to answer the phone accordingly.  It’s also a good idea to educate your family to answer in the same fashion.  • Politely identify who you are. • Obtain as much information as possible from the caller. • Do not interrupt. When responding to messages it is important to return the call in a timely manner.  The caller is a prospective client.  Treat that person with respect.  Remain calm and pleasant regardless of the situation.  Offer to follow-up.  Project professionalism!
• Biz Tip:  Know your customer Every one of your customers is a person, and they like to be treated as such.  Sometimes a simple mistake like mispronouncing a name or forgetting an old customer can have a negative affect.  Put yourself in the customer’s shoes and take a hard look at all your customer interactions.  Are they as personal as they should be?

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798

Promoting Your AMSOIL Business

Continued...

Sponsor Cards

As an AMSOIL Dealer, you have a tremendous opportunity to grow your business through sponsorship.  By signing on people like yourself you build your sales force and expand your dealership.  Sponsor Cards give AMSOIL Dealers an opportunity to recruit new customers by simply handing out a card.  Sponsor Cards contain Dealer information including their Dealer Number or  “ZO” number.  People can then call into AMSOIL and use the Dealer’s ZO Number to get signed up as an AMSOIL Dealer under his or her name. The Sponsor Card order form is G-1473. 

Personal Stamp for Brochure

The automatic Pre-Inked Rubber Stamp is a handy way to make a clean and professional presentation on the AMSOIL Retail Catalogs and other literature that you distribute.  The G-260 Dealer Stamp identifies you as an AMSOIL Dealer.  Use it to direct people to your phone lines or Website.  The G-1268 Catalog Stamp includes your Dealer Number (ZO Number), allowing the commission credits and retail profits on all sales from catalogs you hand out to be attributed to your Dealership.  It also directs customers to your Website if you have one. Order forms for the G-260 and the G-1268 can be downloaded from the AMSOIL Corporate Website/Dealer Zone.  They can be found under Dealer Forms and Brochures.

AMSOIL Clothing

One of the easiest ways to draw attention to your business is by donning the AMSOIL logo.  AMSOIL has a full line of casual clothing and promotional items that can help you become a walking billboard for your business.  By wearing AMSOIL clothing you demonstrate your pride in the products.  This can also be a very good conversation starter.  Others may ask if you’re affiliated with AMSOIL or how they can get AMSOIL products.  The AMSOIL Casual Apparel and Promotional Items Catalog is G-1650.  Items can be ordered online through the AMSOIL Website by clicking on the Clothing and Promotions icon.

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798

Promoting Your AMSOIL Business

Promoting Your AMSOIL Business

Promoting Your Business Overview

The objective of this Business Development Tool (BDT) is to provide you with the steps necessary in developing an AMSOIL business plan.  It is a suggested sequence of growth with step-by-step tips on how to organize, get started and launch your AMSOIL business. 

As an independent Dealer, you can build your AMSOIL business any way you want.  We just ask that you consider following the fundamental steps in this BDT.  There is much for an AMSOIL Dealer to learn.  This Field Sales Tool can provide you with the insight on what tools to use and when and where to use them.  These are the best of the best ideas and tips from top AMSOIL Dealers.

Getting Your AMSOIL Business Started

• AMSOIL Business Manual (G-700)

The Business Manual (G-700) is a must for any new AMSOIL Dealer.  The G-700 will provide you with the information needed to help get your AMSOIL business up and running.  It provides instruction on how to sell AMSOIL and how to promote and market your business.  The G-700 also explains the various AMSOIL Sales Programs.  Many people interested in buying AMSOIL products will initially sign up as a Preferred Customer.  Direct Dealers and Direct Jobbers should refer new dealers to Option #2 on the AMSOIL Registration Application when signing them up to purchase a G-700.

• AMSOIL Literature Pack (G-1312)

The AMSOIL Literature Pack is another very helpful tool for the new Dealer.  The (G-1312) binder includes a sample of all AMSOIL Literature including product catalogs and price lists.  The (G-1312) also includes product tips and product data bulletins.  The AMSOIL Literature Pack is also available for order in Option #2 of the Registration application.

• Business Cards

When building a foundation for your business it is best to start with the basics.  Perhaps nothing is more basic and yet effective as a business card.  Your business card is your own personal calling card.  It identifies who you are, what company you represent and how you can be reached.  Simple and inexpensive, the business card can give you and your business instant credibility. It’s a good idea to carry AMSOIL business cards at all times.  Any social situation can provide you the opportunity to come in contact with prospective clients.  Have your business card readily available.  A shirt pocket is a good place.  Try to avoid handing someone a crumpled up card from your pants pocket or fumbling through your wallet for one.  The Business Card Order Form (G-89) is available in the AMSOIL Business Manual (G-700).  You may also order business cards online through the AMSOIL website at www.amsoil.com.  The Business Card order form can be found under Dealer Forms and Brochures.  Each card has the AMSOIL Synthetic Lubricants logo on it.  They will identify you as an AMSOIL Dealer or Direct Jobber with your address, phone number and e-mail address.

more to follow.....

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798

Latest info on the New Amsoil Filter line

The new EA air filters are just about the easiest product in Amsoil's entire line to sell. You don't have to be some type of "oil guru" or have a ton of knowledge. You don't have a lot of competition like with oil and the competition you do have is really not even in the same league as the new Amsoil EA line
Air Filter Points that I like:

• Utilized Surface Loading Technology. NanoFibers trap particles on the surface of the filter, which makes it possible to clean EAA filters with just air.
• Nano Fibers were developed for the A1 Abrams Tank. The A1 tank filter can hold 500 lbs of Dirt, then can be cleaned and put back in. The A1 filter can be submerged for 1 hour be cleaned and used again.
• Initial Efficiency is the same as a oiled gauze (K&N etc) but after the K&N gets a little dirt the EA filters are more efficient in flow. EAA filters are 50 times more efficient (smaller particles) and Oiled Gauze and 5 times more efficient (smaller particles) than OEM paper filters
• EAA filters were tested and cleaned for 1.5 million miles. 100,000 mile guarantee is conservative to say the least.
• Compared to all other filters on the market, the EAA filters are less expensive over the life of the filter, not to mention will save wear and tear on your car by keeping more dirt out of your engine EAA filters help keep fuel economy by being cleanable. Clean the filters once a year (more often for high dust/dirt environments) For instance if you are an off roader, you can clean your filter after your outing and put it right back in.
• Be ready for "cone style" performance filters for the import and tuner market.
• Be ready for motorcycle EAA filters (Starting with Harley Davidson's)

Take a filter to lunch. I have a EAA 121 that I carry around with me where ever I go. I even took my filter to lunch the other day. See attached photo You can take your filter to the park or to the lake.

EaO oil filters, Second to non in the marketplace. 25,000 mile or 1 year filter change interval. Brings filter on line with Amsoil's oil recommendation

• Full Synthetic media (now have a synthetic filter to go with synthetic oil) this is a great selling tool Utilizes
• Nano-Tech fibers to stop smaller particles. 98.7% efficient at 15 microns. This is key when comparing. Don't let competition mislead consumers, a 10 micron filter is efficient at what percentage?? Even at 7 microns the EaO filter is 50% efficient. No other full flow filter on the market can do this.
• Synthetic media allows better flow in cold weather and increase protection
• Reduces operating costs. EaO88 for 6.0 Ford Power Stokes is a very hot market. Order 1 or 2 of these and show them every single Power Stroke owner.
• G-2196 EaO cutaway

Bypass filters EaBP. Improved technology over old BE filters.

• 98.7% efficient at 2 microns.
• Removes up to 39% soot at less than 1 micron in Diesel Engines.
• Touted as a SRD Soot Removal Device.
• In a By pass filter test Amsoil EaBP filters outperformed 9 other filter manufactures. EaBP filters utilize Hydraulic filter technology, this is why it's so efficient in removing soot and other small particles 2 microns and below.
• BMK11 mounting plus filter is less expensive initially than most other competitors. In the long run EaBP is more economical than all others.
• 60,000 mile recommended filter change interval when used with Amsoil synthetic and Amsoil EaO/Donaldson Endurance filters.
• G-2204 Bypass filter cutaway
• Best engine protection that money can buy.
• New Diesel standards coming out will almost require by-pass filters to get any kind of extended drain interval.

Getting into new markets can be very easy by selling Air filters. It's an easy sale once someone realizes the return on investment compared to any of the competition.
Be sure to dress for success. Karl Dedoulf praised all dealers at the meeting that were dressed as Amsoil Dealers. Karl also noted that he dresses at least 5% better than any account he is visiting. If the account is in Jeans and T-Shirt he will wear Kakis and button shirt. If the account is Kakis and Polo shirt he will wear Slacks Shirt and Tie, if the account is slacks shirt and tie, he will wear a suit. Also note that your suit should match the region you are selling. Grays and blues for the east, Lighter colors for Central and west. You should dress like an Amsoil dealer everywhere you go, even if it's to the store to pick up something you never know when you could have a chance for a sale.

When selling any product have 5 benefits that will help your customers. Features tell, benefits sell! I like to use 5 because that is how many fingers I have on one hand. I can put my hand out and list them off.
Air filters.

1. Cleanable
2. Last 100,000 miles
3. Outperforms OEM paper and Wet Gauze(K&N) filters
4. Stops smaller dirt particles to reduce wear
5. Increases Fuel economy over life of filter (because it's cleanable)

BAM there you go practice that until it's second nature. Hold you hand up starting with you thumb then list them off 1,2,3,4,5. Easy as apple pie. Now go sell some filters. Take a Filter to lunch.

Better Fuel Mileage

Want Better Fuel Mileage?

Here are some tips that could help you increase your fuel economy 5-10%.

1. Keep your tires properly inflated. Check owners manual for recommended pressure.
2. Reduce excess weight of your vehicles. Don’t carry around unneeded items in your trunk. The less weight the better your fuel economy. 1% increase.
3. Accelerate gently from stops. 1-2% increase.
4. Keep your engine Tuned up. Up to 5% increase. 
5. Avoid Excessive idling. ( Don’t warm your car in the winter, or leave it running when stopped for errands) Don’t use the “drive-thru”.
6. Don’t Speed, driving over the speed limit contributes to increased fuel use.
7. Use an injector cleaner to keep your injectors and intake valves clean. 2-5% increase. Amsoil P.I. (performance Improver) 1 bottle treats up to 160 gallons.
8. Use synthetic lubricants like Amsoil in your vehicles to include Engine Oil, Transmission oil and gear box. 5-10% increase. (3-5% just for engine oil). A 5% increase in Fuel mileage at $2.50 per gallon is like saving 12 cents on each gallon at the pump. This could add up to a real savings in a year.

How to figure fuel economy.

1. Fill your tank
2. Reset the trip meter.
3. Drive vehicle several hundred miles
4. Refill the tank completely.
5. Take the number of miles driven divided by the number of gallons at that fill up. For instance, you fill your tank. Then drive 250 miles. Then you refill your tank and add 13.8 gallons of fuel.  250/13.8=18.1 miles per gallon.

You can do this over several tanks to get an average. You can also tell if you fuel mileage improves or goes down.

Michael Sparks--Amsoil Direct Jobber
www.lube-direct.com
877-464-8798 toll free

Since the introduction of AMSOIL synthetic motor oil in 1972, AMSOIL has gone on to develop the most complete line of synthetic lubricants and automotive products in the world.  The history of AMSOIL product innovations is a checklist of industry firsts.   AMSOIL "firsts" in motor oil, two-cycle oil, gear lube, grease, air filter and oil filter technology are proof-positive of the AMSOIL commitment to innovation.

NEW Cleanable Filters Introduced

BEDFORD - Mark and Louis “Corky” Kern attended an AMSOIL new product briefing in Indianapolis to learn about AMSOIL products.

The innovative Absolute Efficiency line of air and oil filters was introduced at the session.

The filters are made with a patented nanofiber technology. That allows the filters to remove smaller inpurities, hold more contaminants and last significantly longer.

They also are easily cleanable for continued use up to four years or 100,000 miles.

In the near future the filter line will cover farm, motorcycle, all-terrain vehicles, marine and other applications in addition to the car and light-duty truck applications presently available.

Worth Noting