Signs and Banners
Often times the only way for consumers to know where AMSOIL products are sold is with a visual reminder. Dealers can effectively promote their business with professional signs and banners available through AMSOIL.
- Biz Tip: Signs help you capture attention and send a message!
AMSOIL signs and banners and other promotional items can be ordered through the Casual Apparel and Promotional Items catalog (G1650) or can purchased on the AMSOIL Corporate Website by clicking on the Clothing and Promotions icon.
- Biz Tip: Have you ever seen a billboard? That means they work.
You can’t drive down a freeway, a major highway or a city street without seeing billboard advertising. If you’re looking for major exposure for your product, you can draw attention to it with a strategically placed billboard. However, the costs of outdoor advertising can be high. According to Lamar Outdoor Advertising, a billboard ad along an expressway in a mid-sized city like Denver costs about $3,800.00 per month to rent. If you rent a similar billboard ad in the smaller, nearby city of Colorado Springs, where the freeway sees less traffic, it costs you $2,730.00 per month. Another form of billboard advertising is transit advertising. These ads can appear in buses, taxis, commuter trains and subway systems. You find one definite advantage in transit advertising. It typically delivers to a higher number of viewers in a short period of time. Public transportation vehicles generally travel the same routes over and over so almost everyone along the route sees an ad multiple times.
Few Dealers make use of outdoor advertising. But if you have the budget, it could be an innovative new way to promote your AMSOIL business.
Vehicle Bumper Stickers & Decals
As an AMSOIL Dealer your vehicle can be an effective way of drawing attention to your business. Turn your vehicle into a mobile advertisement for your business with AMSOIL bumper stickers and Dealer magnetic car door signs. Kits are available in the AMSOIL Casual Apparel and Promotional Items catalog (G-1650) or on the AMSOIL Corporate web site. Many Dealers have used their vehicles as an effective advertising tool.
One Direct Jobber from California reports that he’s had people chase him down in traffic and ask to buy AMSOIL products on the spot. Most Dealers custom design their graphics with a local vehicle graphics company.
Getting people to show up where your AMSOIL products are available is half the battle when it comes to generating a sales opportunity. One creative way of accomplishing this is by hosting an Open House. Many Dealers hold Open Houses in conjunction with the opening of a new Retail on The Shelf Account where AMSOIL products are sold. This is a great opportunity to promote a new retail business and give a Dealer a chance to promote AMSOIL, its products and its programs. By working hand-in-hand, the Dealer and the establishment can both benefit.
- Biz Tip: Get people to come to you.
An Open House, like any other form of effective marketing, creates a buzz and gives people a reason to attend. Promoting an Open House in advance is a good way to drive more people to the event. Using radio to promote the Open House can be very effective. You might want to conduct a give-away. If you sponsor a race team, maybe they can bring their vehicle to the store. Getting people to the Open House is the first challenge. Once there, it is important to get customers to take notice of AMSOIL products. A colorful display would be an effective attention grabber. You may try to get the retail account to stock up on a little extra product in exchange for your assistance driving traffic to the Open House. Arrange for the staff to wear AMSOIL hats or clothing. The Dealer can also support the store by training sales staff on the benefits of AMSOIL. The ultimate goal is to get customers to notice your product, get to know your product and buy your product.
Michael Sparks--Amsoil Direct Jobber