I have never allowed this column to evolve into a political forum, and I am not going to do it now. My personal political leanings have no bearing on you, nor do I suspect you care. Time will tell how our current policies play out.
I will offer, however, that despite the doom and gloom we keep hearing on a regular basis, there is no cloud hanging over AMSOIL. I am pleased to report that this company is running on all cylinders. Consider this: This past March represents our second strongest sales month ever. And April, as I am writing this, is on track to be even stronger. Only July of our 35th Anniversary Convention year was better, and that can be attributed to a large extent to the demand created by the sizable rebate we offered to all those who purchased product while attending the event.
I suspect that the reasons for our impressive sales numbers are numerous. First, reports indicate that people are keeping their vehicles much longer than in recent years. The average age of a car on the road in the United States is now 9.4 years. We can assume, then, that maintaining vehicles is now more of a priority, and AMSOIL products are viewed as an effective and relatively inexpensive way to prolong a vehicle’s life.
The trend toward extended drain intervals has gained momentum, as well, and that is driving sales. Why, many consumers are finally asking, pay hard earned money on senseless oil changes when an extended drain alternative exists? The concept AMSOIL developed close to thirty-seven years ago is beginning to hit full stride. It doesn’t hurt, of course, that vehicle manufacturers have begun to value the validity of extended drains as a convenience for their customers, and most motor oil manufacturers have now been forced to acknowledge the viability of long-drain oils.
I am sure that the increased awareness of the AMSOIL brand also plays heavily into our current growth. At last count, we had close to twenty partnerships and affiliations with some of the most popular and influential racing organizations, racing facilities and car clubs in North America. Virtually every motorsports fan and auto enthusiast knows the AMSOIL name today. Those Dealers who have been active for any real length of time will all tell you the same thing; people are now seeking out AMSOIL products, rather than being introduced to them for the first time.
Speaking of brand awareness, numbers obtained through the online research and development firm Quantcast reveal that the AMSOIL corporate website ranks 12,229 among all websites worldwide in the number of website visits. This may not seem impressive at first glance, but when you consider that there are millions upon millions of websites, that number speaks for itself. We are in the upper one percent of all websites visited. And remember, a good portion of those visitors come from Dealer sites to the corporate site to purchase product. Dealers, of course,earn money on those sales.
Another reason we continue to prosper in this unstable economic climate is the value seen in the Dealer business opportunity. People facing layoffs or other employment issues are regaining control of their lives through the opportunity AMSOIL provides. It may also be that many of our current Dealers have now determined that the time is right to become more active. Our products are in demand, the awareness of our brand is soaring and Dealers are taking charge. The economy, either good or bad, is not about to slow us down.
Now More than ever, people are seeking out AMSOIL. The AMSOIL Business Opportunity is top notch, and the products are the best. AMSOIL is "The First in Synthetics".
For more information on the AMSOIL Business Opportunity please visit my Biz Opp website. www.lube-direct.com/bussops
Michael Sparks--AMSOIL Direct Jobber www.lube-direct.com