Amway Arena
I thought it was odd that Alticor, the parent company of Amway and Quixtar, bought the naming rights to the Arena in Orlando and promptly named it Amway Arena (home of the NBA - Orlando Magic).
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I thought it was odd that Alticor, the parent company of Amway and Quixtar, bought the naming rights to the Arena in Orlando and promptly named it Amway Arena (home of the NBA - Orlando Magic).
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This is far from odd, in my mind. Amway is selling the biggest name they have to attach to anything, and this sort of affiliation with an NBA franchise gives them first-rate international exposure. It's a public relations insurance policy for them, no doubt about it!
Jerry
www.leads4insurance.com
Posted by: Jerry | May 24, 2007 at 09:05 PM