Amway India Goes Rural For Sales

la times:

Agriculture and rural India have also beckoned Amway India, a wholly owned subsidiary of Ada, Mich.-based Amway Corp., one of the largest direct-selling companies in the world.

Amway India, established in 1995, began commercial operations in May 1998 and has emerged as the largest direct-selling, "fast-moving consumer goods" company in India.

In 2001, the company introduced APSA-80, its only product for the rural market, a solution mixed with pesticides to enhance their effectiveness. Rajat Banerji, a spokesman for Amway India, said the solution commanded a market of more than $5 million in India and, besides its agricultural application, had been used in other interesting ways, such as lessening the dew on the field during the 2006 ICC Champions Trophy cricket matches in Mohali, Punjab.

To boost sales, Amway India began a program in which a sales van fully equipped with a generator, projectors, a digital screen, a public address system and display materials runs through villages on schedules and routes decided in consultation with local Amway representatives.

Comments

[Jerry]

This is a remarkably well-thought-out plan to lead to success in a largely rural environment! Amway India will create a solid insurance policy for success if they can reach the huge consumer base that exists in these types of regions. I wish them the best.
Jerry
www.leads4insurance.com

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