Alticor Launches Site About Corporate Giving

(CSRwire) Ada, Michigan – Alticor, parent company of Amway and Quixtar, has launched a new website dedicated to its One by One Campaign for Children. The site can be accessed at www.alticoronebyone.com.

One by One is a unique corporate citizenship program because it focuses on a single cause – improving the well being of children – but gives flexibility to each of its country offices to address the needs of a local market. It was launched in 2003 to build cohesion around the charitable efforts, and make a real difference.

"As One by One is building momentum around the world, we saw the need to capture the stories and inspire people to get involved," says Dana Boals, Vice President of Corporate Citizenship at Alticor. "The energy around our employees and business owners is enormous. Once we focused it in one area, we have seen some amazing results."