Avon Still Working on it's Makeover
Beauty-product manufacturer and seller Avon Products (NYSE: AVP) used to have a reputation as a steady grower and prodigious generator of cash. Unfortunately, smudges began to appear in late 2004, snowballing into a four-point turnaround announced in November 2005. How's this faded beauty queen looking now?
Judging by third-quarter results released at the end of October, restructuring efforts have been a mixed bag at best. Overall sales trends may be returning to Avon's heyday of rapid growth, but it will take more than a couple of quarters for investors to become convinced that the company is out of the woods.
Avon's Makeover [Fool.com: Motley Fool Take] November 8, 2006
Avon's brand is known by millions and their image has changed from "cheap" cosmetics and trinkets to "chic" and "affordable" makeup. Their marketing campaigns have changed the perception of the company in the eyes of millions of women. Their new directions aren't the insurance policy investors may like, but I believe they'll continue to bring in the profits they once had once in their "heyday".
Jerry
jerry@leads4insurance.com
Posted by: Jerry | August 30, 2007 at 10:07 PM
Avon or any other MLM - I just wish I had come across a site like this a few years ago - would have been spared a lot of grief and expense:
http://NWP.the7greatliesofnetworkmarketing.com
Posted by: Harlz | September 24, 2007 at 06:39 PM
There was actually a thread on the Avon Friends Forum about how Avon have started fleecing their reps and sales leaders. I don't thing the grassroots Avon workers are exactly happy about the goings on over the past 6 months.
A lot of homeworkers have basically quit from what I can gather as they have now banned any of their reps from competing with the company online through adwords or payperclick programs. Adding insult to injury, they have also banned independent sales leaders own websites in place of a standard web layout from Avon themselves which costs £5 per campaign.
Basically, Avon preach the whole "be all you can be" hype while making it harder and harder to make any sort of living from it and now that the Avon Shop is online, eventually, no ones going to bother waiting a week or so for their order when they can buy it online direct from Avon and make a saving too.
Try this link...
http://www.google.co.uk/search?hl=en&q=avon&btnG=Google+Search&meta= and you'll notice very little competition for the keyword "Avon". The ones that are there will be losing their sales leaderships by May if they keep competing for that phrase.
Anyways it's aggrevating.. You can read the full thread here...
http://www.avonfriendsforum.co.uk
Posted by: Allana | April 03, 2008 at 01:09 PM