The Purple Cow

I am currently reading Seth Godin's book titled 'Purple Cow'. The book talks about having a remarkable business, stating:

"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice."

Mr. Godin goes on to explain that "Cows...are boring. A Purple Cow, though...now that would be something".

This got me to thinking about my network marketing business. Through Passport, I market 26, (soon to be 27), products. These are good quality products at good prices, but I couldn't think of anything truly remarkable about shampoo, vitamins, and skincare products. We have nice packaging, a money back guarantee, and quick delivery, but so do hundreds of other companies.

Something dawned on me while reading a press release from a new MLM company that, (according to the press release), "is poised to be the fastest growing opportunity in MLM." What followed was a few hype filled paragraphs talking about the "cutting edge" product known as water. One thing I know about water is that it's heavy. Shipping costs will be hard to swallow. I don't care how special you think your water is, it is not a Purple Cow when trying to sell it over the Internet. Network Marketing companies all seem to tout Purple Cow like products, typically high in hype and price, but very few are truly remakable.

Which leads me to Passport. The Purple Cow in Passport is not the products, it is the business itself, a combination of things unmatched in the world of Network Marketing:

1. Affordable, Good Quality Products.

2. Free Training and Support

3. Truly Home Based

Whenever I do a conference call talking about What Sets Passport Apart, I read the following statement from the company brochure:

"The combination of teamwork, your independent thinking, our support, and the current market trends lends iteself to our mutual success."

The products do their job, but what is truly remarkable about Passport is that they understand that the average person looking for a home based business just wants a fair shot. They want the truth and they don't want to be misled. It is a somewhat sad but amazing statement that the Purple Cow in Network Marketing is simply centered on telling the truth. No hype. No six-figure income claims. No fancy suits. Me. You. Truth. Purple Cow.

Comments

[Caleb]

Okay, now i'm convinced that I should give this book a try. I'm headed to the net to search for a used copy that I can buy for cheap.