An Introduction to the Fugi Files

From The Government of Canada:

For over 25 years, Fugi Saito has been involved in management and sales. Prior to 1989, Fugi was a Senior Business Analyst with Dun and Bradstreet Canada - Business Data Division. Since 1989 he has been the President of Saito-San Inc., a consulting firm that supplies management and administrative support services to the small to medium business market. He speaks internationally to audiences about business issues including marketing, security, technology and fraud. 

Mr. Saito was kind enough to give me permission to publish portions of his files for the benefit of MLM Blog readers.

Here is what Dean Van Druff, author of What's Wrong With Multi-Level Marketing says about Mr. Fugi Saito:

Where Fugi and I wholeheartedly agree is when it comes to dispelling the "Big Myth," as he terms it.

If people take Fugi's advice and really market as individuals selling product and not in marketing the "Big Myth" of a "money making opportunity," then I will admit that the pyramid "Wrong With" rather proportionately fades from view.

I just have to wonder, though, if once the "Big Myth" is popped, what will really be left? Might an MLM minus the "Big Myth" be something else entirely?"

You will see in the coming posts how my thoughts and opinions on Network Marketing have been influenced by Mr. Saito. I want to thank him for allowing me to post his research and conclusions. We will get stated on Monday with "The Big Myth of MLM".

Comments

[Imran Aziz]

Canada rocks!

[Shannon]

So does mlm. It is a money making opportunity. Free enterprise in its purest form. It's definitely not get rich quick nor 2-5 years for the average distributor. Remove the Big Myth and it is still a money making opportunity. I've often wondered why I'm not approached by more people hawking their wares. It can't be because people have enough money. If I'm not mistaken, most are in debt up to their eyebrows.

[Imran Aziz]

This big Myth and MLM kinda goes together. There is an inherent flaw in mlm that is any body can enter in. Same words, you can sponsor any body. Think about it, you will be start from your "List". I'd call it list of influence. Now there, who cares to check the facts if your brother is showing the plan and sign up cost is not significant. So a business is done by using your "List", a hand shake and a smile. These "Big Myths" won't have any better business to creep in.....

[Brian J]

I thought "Cleveland ROCKS!!!"