Remember when I told you that Xango would be in trouble if they did not innovate and launch a new product soon?
Well, according to a very reliable source, (people familiar with Network Marketing would know his name), and confirmed via European press release, Xango is about to launch a new juice product beginning with Europe...
Nearly five years ago, XanGo, LLC created the functional mangosteen product category with the introduction of a remarkable dietary supplement: XanGo� Juice. Leading our category with the world's best mangosteen products has always been XanGo's focus.
Today, we are excited to announce a future addition to our premium category product offering: XALOT Juice (pronounced zay-lo). XanGo's exclusive XALO Juice formula combines the world's most celebrated botanicals, headlined by aloe and mangosteen, to offer pure and nourishing benefits in a complete and complex functional beverage.
Our XALO Juice blend of aloe, mangosteen and other premium ingredients gives us a formula unique and differentiated from our flagship product, XanGo Juice. XALO Juice will have its own taste, benefits and brand identity.
XanGo will introduce the XALO Juice brand this summer in the pilot markets of Germany, Belgium and Austria. This brand introduction in the European Union is designed to strategically expand the reach of our category leadership.
Innovative? I'll leave that up to you.
Hey Ty,
Is it just me or does that look like a bottle of cologne rather than a bottle of juice? It could just be their picture, but to me it looks like a bottle of cologne. Mmmm, tasty!
Guess I'll watch to see if they change the design any time in the near future....or decide to start selling perfumes as well. :P
Posted by: Aaron Cook (The HBT Blog) | March 29, 2007 at 11:40 AM