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The Marketer's Manifesto


Former Amway Diamond Bo Short: Where is he now?

DALLAS, TX--(Marketwire - March 10, 2009) - EIRO Research, a Dallas-based nutritional company, held its prelaunch convention in Dallas on March 6-7. At the convention, the company launched its official packaging and branding, as well as EIRO Energy, a natural, healthful alternative to conventional energy drinks.

"Attendance was phenomenal," said CEO, Chris Hausman. "We had twice as many attendees as we expected. It was standing room only." EIRO's official branding was designed by Pentagram Design, an award-winning design firm whose clients include Tiffany and Co., as well as Saks Fifth Avenue. DJ Stout, a partner of Pentagram, was at the event to reveal the new look.

"This new packaging is first-class," said Liz Goldreich, a Dallas-based independent associate for EIRO. "The owners of EIRO have aligned themselves with some of the classiest companies in the country. They are setting new standards and raising the bar in network marketing."

In addition to launching new packaging, videos, and marketing materials, the company revealed it would be featured in the August issue of Your Business at Home Magazine, a publication that appears on national newsstands. Other speakers at the event included, Darren Hardy, publisher of Success magazine, and Elizabeth Showers, a jewelry designer who heads the Elisa Project, which raises awareness on eating disorders. Founding partners Bo Short, Ty Tribble, and Chris Cucchiara also spoke at the event.

"EIRO is providing an incomparable platform for its independent associates," said EIRO founding partner, Ty Tribble. "No other company in network marketing has launched such a broad and comprehensive suite of products and materials in such a short amount of time. The opportunity at this company is unparalleled."

EIRO Research is a Dallas-based network marketing company specializing in the manufacturing, marketing, and distribution of premium, properly formulated nutritional products For opportunity information, please visit www.eirorevolution.com. For media inquiries, please visit www.eiro.com.

April 09, 2009 in Bo Short - Passport, Eiro Research, Larry Winters - Leadership Development Team, Network Marketing - MLM, Network Marketing News, Oasis LifeSciences, Quixtar, Quixtar - Dateline NBC, Univera, Univera LifeSciences, Univera LifeSciences | Permalink | Comments (0) | TrackBack (0)

Filling in for Dane

220pxdavestand While Dane Carlson takes some time off to celebrate a new addition to his family, I am helping to fill in at his wildly popular, Business Opportunities Weblog. I am laughing while writing this because here I am (on my little blog) promoting a blog that got like 600,000 unique visitors last month. Anyways check it out and while you are at it, click some ads,  so Dane can continue to pay my enormous salary. = )

Here is a recent post:

You’ve seen the web sites and you’ve probably heard the streaming audio sales pitch…

No Selling!
Not MLM!
$3,000 a week from home!

The next time you see one of these sites, you can pretty much bank on the fact that they are MLM and the average guy makes $3 a week. We will discuss those things in another post because today I want to discuss the selling (or lack there of) aspect of MLM.

I know a bunch of Network Marketers that love to compare their business to McDonald’s. These are the “buy from yourself and teach others to do the same” team. It’s funny because McDonald’s doesn’t operate in this manner. McDonald’s doesn’t keep their doors shut to customers, encouraging the crew to eat hamburgers and teach other crew members to do the same. McDonald’s opens their doors to customers!

More.

I also have the pleasure of being the author of Dane's MLM Business Opportunities Blog (fondly called MLM BOB).

December 04, 2005 in Bo Short - Passport, Network Marketing - MLM, Oasis LifeSciences, Quixtar | Permalink | Comments (3) | TrackBack (0)

Why Quixtar IBO's leave for Univera LifeSciences

Corporate Leadership: Univera LifeSciences has a management team that has represented Fortune 500 companies and has been responsible for tens of billions of dollars in sales. Quixtar has a management team consisting of the founder's kids.

Compensation Plan: Univera LifeSciences has a hybrid compensation plan that pays 3-15% on 4 levels and an additional 5-14% down 6 generations. Quixtar has a stair-step breakaway plan that has been basically the same since 1959. As soon as someone starts producing significant volume, they are cut off from you and you are paid only 4% of 1 generation.

Business Volume: One Business Volume is Univera LifeSciences is about $1.30, meaning 100 Points cost about $130. One Business Volume in Quixtar is equal to about $2.50, meaning 100 points cost about $250.

Business Tools: CD's in Oasis cost about 75 cents each and are sold by the company. Other tools are regulated by the company. CD's in Quixtar range from $6-8/ea. (or subscribed to for $40/month) and are a profit center for the Quixtar Diamonds. Other tools are produced by the Diamond kingpins and are likely the main source of Diamond income.

More soon.

December 03, 2005 in Bo Short - Passport, Evaluating MLM, Network Marketing - MLM, Oasis LifeSciences, Quixtar, Quixtar - Dateline NBC | Permalink | Comments (3) | TrackBack (0)

What Would You Do?

What would you do if you found out about a Biotech company that has a pipeline of products commited to run through a Network Marketing company?

Would you gather more information?

December 01, 2005 in Bo Short - Passport, Evaluating MLM, Network Marketing - MLM, Oasis LifeSciences | Permalink | Comments (0) | TrackBack (0)

The Univera LifeSciences Corporate Leadership

Yesterday, I wrote about the transition from Passport LLC to Univera LifeSciences. In my post, I made a comment about the corporate leadership of Oasis Life Sciences:

Univera LifeSciences had the infrastructure, products and corporate leadership that Passport LLC did not have.

As I should have guessed, a critic grabbed that small portion of my post and made it sound like I was making some sort of statement against the Passport corporate leadership. Well, the critic was right. Passport does not have the corporate leadership that Univera LifeSciences has. In fact, there isn't a Network Marketing company in the world that has the corporate leadership that Oasis Life Sciences has.

While some (see Amway-Quixtar) Network Marketing companies place the livelihood of their entire distributor force in the hands of their kids, Oasis has amassed a group of executives that is unrivaled:

Stuart Ochiltree, Chairman of the Board - As the former CEO and President of the largest direct selling company in the world, Stuart intimately understands how to build a successful company. At the age of 49, Stuart retired from his position as CEO and President of 4 billion dollar giant, Avon Direct Sales.

Derek Hall, Chief Executive Officer - Derek has more than 38 years' experience in the healthcare industry including 12 years in the natural products field. His impressive past includes serving as President/CEO of Nature’s Way, Botanicals International, Enzymatic Therapy, and Senior Vice President of McKesson Drug Company.

Stephen Cherniske, M.S., President & Chief Science Officer - Stephen Cherniske is a pioneer in the field of healthy aging and the chief architect of the groundbreaking Metabolic Model of Aging. He is also a best-selling author and recognized expert in nutritional biochemistry and human performance. For more than 30 years, Stephen has studied and educated others in nutrition, anatomy and physiology.

Stan Weiss, Executive Vice President of Marketing - Stan combines classical marketing experience in several Fortune 500 companies with executive management success in network marketing. Stan spent more than 15 years of his career with some of the most powerful marketing companies in the world including Procter & Gamble, Coca-Cola, American Express, and Novell.

November 29, 2005 in Bo Short - Passport, Oasis LifeSciences | Permalink | Comments (1) | TrackBack (0)

Transition to Univera LifeSciences

Beginning December 1st, Passport LLC associates will start transitioning into Univera LifeSciences. Change is not always an easy thing. But change is vital in today's fast moving world of technology and innovation.

In the last 10 months since coming on board with Passport as company President, we have had a number of initiatives already in motion that would have changed the face of Passport over the next 2-3 years. These included:

  • Adding unique products
  • Adding additional depth and other bonuses to the compensation plan
  • Adding meetings (meet-ups) that would allow associates to see each other face to face on a semi weekly basis.
  • Expanding the number and type of entry levels
  • Expanding into Canada and Australia shortly after

Univera LifeSciences offers Passport associates the opportunity to take advantage of these changes in 2-3 weeks instead of 2-3 years. It's really that simple. Bo Short calls this "a giant leap", and rightly so. Yet it is a giant leap in the direction Passport was already heading.

While talking about these changes, my wife asked me, "Why don't more Network Marketing companies network with each other?". That's a darn good question.

Univera LifeSciences had the infrastructure, products and corporate leadership that Passport LLC did not have. Passport LLC has people that want to build Network Marketing the right way. Univera LifeSciences will certainly benefit from the Passport people and the people within Passport will benefit from the resources Univera LifeSciences has to offer.

November 28, 2005 in Bo Short - Passport, Network Marketing - MLM, Oasis LifeSciences, Quixtar | Permalink | Comments (3) | TrackBack (1)

Goofy Titles in Network Marketing

Let's face it. The world of Network Marketing has goofy titles, mostly gems and precious metals. Gold, Platinum, Emerald, Diamond to name a few. These titles usually represent some sort of rank or achievement within a company.

Henryviii2 Over the years, distributors in Amway/Quixtar would take advantage of this hierarchy by making sure that those below them took everything they said as law. They formed tool system money making machines having nothing to do with the movement of products into the hands of real end users. Only the highest level gemstones participated in the profits of these systems and most others didn't even know that the profits existed.

If you know that the title of Diamond is associated with milking hundreds of people out of book, CD, voice mail and function (meetings) money without regard for their financial success, you might get a bad taste in your mouth about titles.

However, what if the title is associated with hard work and real product volume? What if the associates "under" the titled person had an average of 6 customers each?

The most important titles I hold are husband and dad and frankly, I don't care what you call me outside of that. In my opinion, a person that builds a solid business based on customers and real product volume deserves recognition.

Call them any title you want.

I'll call those folks successful.

November 24, 2005 in Bo Short - Passport, Network Marketing - MLM, Oasis LifeSciences, Quixtar | Permalink | Comments (1) | TrackBack (0)

Quixtar Diamonds Join Univera LifeSciences

It was reported that a number of Quixtar diamonds are defecting to Univera LifeSciences. I will keep you posted, but the list appears to be growing.

November 23, 2005 in Bo Short - Passport, BWW - Britt World Wide , Oasis LifeSciences, Quixtar, WWDB - World Wide Group | Permalink | Comments (8) | TrackBack (0)

Why Univera LifeSciences?

As Passport's distributor force merges into Univera LifeSciences, a fair question is why Univera LifeSciences?

Part 1

1. Company Infrastructure and Resources.

ECONET Global Resources

  • Unigen Pharmaceuticals - Unigen Pharmaceuticals is the research and development branch of the ECONET with a world-class team of professionals running state-of-the-art laboratories including cell culture, analytical and quality control, and high through-put screening labs with over 80,000 square feet of manufacturing facility.
  • ALOECORP - In 1988, Bill Lee established AloeCorp which has grown into the world’s largest producer of aloe vera. AloeCorp aloe is used in thousands of pharmaceutical, nutraceutical and functional foods products, from Gillette to Johnson and Johnson.
  • Univera LifeSciences - As part of the international family of companies that comprise the ECONET, Oasis has access to more than 100,000 square feet of research facilities between South Korea and the U.S. In fact, we have more combined research space, more scientists, more studies, patents and publications than any other natural products company. Oasis celebrates its 6th anniversary in 2005. Construction is underway on a new, 40 acre campus in Lacey, Washington.

2. Unique Products

We (Univera LifeSciences) start with the highest quality raw materials from our farms and forests around the world. We then test the ingredients and formulas at the DNA level - a process called Genomics. No other natural products company uses Genomics to test its products. Finally we complete the chain of bringing those products from farm to family to your door by using state of the art manufacturing techniques and equipment.

Liquid Supplement/Energy Drink Products

  • Ageless Xtra - AgelessXtra contains herbs, vitamins, and nutrients all known to play key roles in energy production, mental clarity and focus, stress management, healthy aging and joint comfort and flexibilitly.
  • Ageless Essentials - (launching in less than 2 weeks) Nutrient - Dense Superfood containing, protein, fiber, essential fatty acids, calcium, essential vitamins and minerals. Scientifically formulated to address the nutrient ingredients that promote optimal cellular development.

In part 2 of "Why Univera LifeSciences?", I will talk about the compensation plan, which I believe to be the most lucrative compensation plan in Network Marketing today, based on my research of dozens of other plans.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent disease.

November 22, 2005 in Bo Short - Passport, Evaluating MLM, Network Marketing - MLM, Oasis LifeSciences | Permalink | Comments (0) | TrackBack (0)

More on Univera LifeSciences and Passport

Passport, LLC Takes A Giant Leap Forward

Distributor Force to Merge Into Univera LifeSciences

Charlottesville, VA – November 21, 2005 – Passport, LLC, a direct sales company based in Charlottesville, Virginia, has announced it plans to merge its Independent Associates into Univera LifeSciences. Passport currently serves distributors and customers in all 50 states and U.S. territories with its nutritional, skin care and personal care product lines.

According to Passport’s CEO Bo Short, “Over the past few months Passport’s corporate leadership has been discussing, among others, ways to enhance distributor income and expand internationally. As well, we have been reviewing various cutting-edge nutritional products that could be offered to our associates and their customers. Univera LifeSciences allows us access to a company with those products, a similar, but much more lucrative compensation plan, international expansion and corporate leadership that have no equal in this industry. Being that our allegiance is to the families associated with Passport, LLC we know that this opportunity represents and enormous leap forward for each one of them and we are proud to make that leap together.”

Univera LifeSciences is the delivery vehicle for companies owned by Bill Lee. Among his holdings are Aloecorp- the world’s leader in the production of Aloe vera and Unigen Pharmaceuticals.

Univera LifeSciences Chairman was formerly the CEO and President of Avon. Through his leadership Avon grew from $400 million dollars to become the largest direct sales company in the world. In addition, their CEO was the President/CEO of Nature’s Way as well as the former Sr. V.P. of McKesson Drug Company. The Vice Chairman of their Field Leadership Council is Marshall Douglas. Working with the Passport’s executive team Mr. Douglas will oversee the integration of Passport Independent Associates under the Univera LifeSciences umbrella.

“Both Passport and Univera LifeSciences were founded on the premise that people want an honest opportunity on which they can reach their financial goals,” Marshall stated. He added, “I am honored to work alongside people that share our values and look forward to a rewarding future for each of Passport’s Independent Associates as they partner with Univera LifeSciences.”

For more information go to: www.whatsetsusapart.com

November 21, 2005 in Bo Short - Passport | Permalink | Comments (0) | TrackBack (1)

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