BurnLounge, the world's first
community-powered digital music service, announced today the launch of
BurnLounge 1.0, a unique service that provides music fans with
proprietary software and an expansive catalog of music, to create and
sell music to peers from their own digital music stores. Additionally,
the company has entered into an agreement with Signatures Network,
enabling fans to sell merchandise from their favorite artists.
Since launching the public beta in October 2005, nearly 30,000 music
fans have opened their own BurnLounge stores, including artists such as
Kanye West, Kiss, Good Charlotte, Hootie and the Blowfish, James Brown,
Willie Nelson, Dale Earnhardt Jr., Tony Stewart, Cuttino Mobley, Danica
Patrick and John Salley.
Currently, the service includes repertoire from major labels
including EMI Music, SONY BMG MUSIC ENTERTAINMENT, Universal Music
Group and WARNER MUSIC GROUP, The Orchard, IODA, Iris Distribution,
inGrooves, as well as hundreds of unsigned and indie artists that are
able to license their content through BurnLounge.
"We have always known that fans promoting the music they love to
their friends is powerful. We just could never truly track its
effectiveness," said Stephen Murray, President of Entertainment and
CCO. "BurnLounge 1.0 legitimizes that organic process."
Added Ryan Dadd, President and COO, "Each retailer's BurnLounge is
like a virtual corner record store. Every store has its own voice and
the music featured is unique to the retailer, enabling customized
content for their community."
BurnLounge utilizes a unique model called "concentric retail" to
build a network of active music sellers and provides retailers with
sophisticated tools and resources to promote music to their peers.
"Similar to the way a social network creates circles of influence,
BurnLounge retailers can invite others to join their team to sell,
promote and potentially profit from the sales of their entire network,"
said Alex Arnold, CEO.
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