Herbalife Sponsors Finland Hockey
Herbalife Ltd. (NYSE:HLF), a global nutrition direct-selling company, announced a three year sponsorship deal with the Finnish Ice Hockey Association (FIHA), designating Herbalife as the official nutrition partner of the league. It is the first major sponsorship agreement of its kind for Herbalife in Finland.
The agreement covers the national team as well as the women's and junior teams, and provides opportunities for branding, hospitality, PR, sampling and the senior and junior teams all currently rank in the top five national ice hockey teams worldwide. As part of the deal, Herbalife will be providing product and nutritional training to each of the players from all three teams.