The fact remains, that none of your tools will help you as much or be as
powerful as your own story. This may
seem tough because the more terrific your results the more difficult it becomes
to meet compliance when giving your testimonial. Today’s Isagenix Independent
Associates are hardly able to tell there actual “story’s” without the FDA’s and
or the FDC’s scrutiny. Steve Kochen, Chief Corporate Counsel and Compliance
Officer for Isagenix has written, “Isagenix manufactures and distributes
exceptional products and systems whose results will speak louder than any
claims we might make.” For many of us,
this is absolutely true and we want to tell everone about it. So, how do we tell people about our results
without making any claims?
Keep it simple. It means being
descriptive rather than specific. For example, let’s say “I lost 25 pounds in
three months. My doctor said that my cholesterol went down and my migraines
really did go away.” We’ll, I would not
be able to tell anyone that version of my story, no matter how true. My new
“compliant “story would have to go more like this; “I have lost 25 pounds to
date, but everyone’s results are different. My mood has also improved. I’m so
grateful for all that Isagenix has done for me. I know that Isagenix is providing me with
positive mental support. It is helping
to maintain my immune system heath, promoting joint flexibility in my body and helping
to support cartilage and joint function. Isagenix is also helping to remove impurities from my body. It promotes relaxation and helps maintain
cardiovascular function and a healthy circulatory system. I just can’t say
enough good things about Isagenix. But, probably the most noticeable things to
me have been the evidence that Isagenix is helping to support my heart health
and that the discomfort I used to have in my head is a thing of the past. I feel great.”
Wow! Can you see the difference? Compliance may actually be a good thing. It might make you a better story teller. People may not understand you when you say,
“My fibromyalgia is gone.” But, they
certainly will understand you when you say, “After starting on a 30 day
program, I feel younger, rejuvenated and my discomfort is gone. I am once again able to run with my son, a
high school track star and what’s more, I now rest soundly and comfotablably every night.’
Compliance is more than suggested by Isagenix, it is mandatory and your
continued good health, business and future with Isagenix are possibly at stake.
Don’t fear it. Embrace it!
Gabby
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