Bruce Springsteen immortalized the pop power of pink Cadillacs.[Click image for a larger version] MONA REEDER/DMNMONA REEDER/DMNRobyn Cartmill (left) and Julia Mundy have both earned several pink Cadillacs as Mary Kay consultants.But the luminous cars are also at the center of one of the oldest, most unusual business relationships in the auto industry – the one between Addison-based Mary Kay Inc. and General Motors Corp.This week, Mary Kay concluded its annual sales seminars in Dallas with the ritual rewarding of hundreds of big pink Cadillacs to the cosmetic company's top salespeople. At a time when many companies are downsizing, cost-cutting, laying off and buying out, Mary Kay's "trophies on wheels" continue to grow as part of one of the biggest corporate award programs in the United States."The cars are a billboard for the company as well as for success in our industry," said Sean Key, vice president of sales development and administration at Mary Kay. "When a woman drives down the street in a pink Cadillac, everyone takes notice – from truck drivers to teenagers."Julia Mundy of Decatur, who recently qualified for her sixth pink Cadillac, recalls how she felt the first time she wrapped her fingers around the steering wheel."Like Miss America, like the queen of everything," she said.Even better for GM, Mary Kay is "not even considering another car to replace the Cadillac," Mr. Key said – though Cadillac's cachet has waned a bit over the years.
Dallas-Fort Worth, Texas | WFAA.com | Business