« Jones Million Wishes Goes into Direct Selling |
Main
| Jones Apparel Hitting It Big With Million Wishes MLM »
Jones Apparel Group is using its Million Wishes division to target women between the ages of 30 and 55, an underserved demographic that fashion retailers have just begun to tap, said division President Betty Palm. The merchandise follows fashion trends, such as "global village," which employs spice colors, and "nautical prep," which emphasizes gold chains and red, white and blue.
"Women are often overwhelmed by the breadth of product choices out there," Palm said. "They were really looking for someone to help edit.
"Some of the products created for the Million Wishes line require a tutorial to use, such as a multi-strand necklace that can be taken apart or a black belt with several buckles. Direct selling allows such product demonstration, Palm said. But most important, a salesperson can help translate fashion trends for the customer. And the fact that the two are often at least acquaintances may help clinch the deal.
The Home Is Their Store
Comments