In a Bad Economy, More Women Opting for Home Party Sales and Direct Sales
Next time you pooh-pooh a friend's invitation to a home party sale like Pampered Chef kitchenware, Lia Sophia jewelry, Mary Kay cosmetics, PartyLite candles, Stampin' Up scrapbooking and rubber stamps, or Discovery Toys, consider the following.
Known as "direct sales," this type of home-based selling is an intensely female-driven and female friendly industry. About 90% of the selling in the $30.8 billion direct-sales market is done by women.
A sideline for many in better economic times, direct sales has become the primary way to earn income for some women who have lost their jobs or whose husbands have been laid off. And with a drive to succeed, unflagging determination, and creativity in sales and marketing, a woman can earn a surprising amount as a home sales-based entrepreneur.