NuroVital Blog

I Like The Truth

The truth shall set you free!

It was nice to have Dave Robison come by and visit for a while... The side benefit is that his visit pointed out to me that I need to come back and post!

The truth is, in our busy lives it's easy to forget the little things (or in the case of some blogs, the big things). As NuroVital buckles down with some final changes on our path to nationwide launch, it's easy to overlook that which has not become habit - like this blog.

The truth is also that many businesses can co-exist successfully, even "competitors". Although my experience in Amway, and a particular AMO, turned negative, it doesn't mean that all of Amway/ Quixtar is bad... And it's folks like Dave that absolutely assure me of that point. Please read his message on due diligence. As far as I'm concerned, it's the truth.

How bad do you want it?

     I know, I know - bad English. The title should say "how BADLY do you want it", but it doesn't seem to flow the same...

     All the way back to when we were kids, whether it was ice cream money ("How bad do you want it - will you take out the trash?") or an A in school ("How bad do you want it - will you do your homework?") we have been asked this question. Now today, as adults, we still live in a world where you are asked "how bad do you want it?" What's YOUR answer?

     "It" may be different for different people - money, cars, houses... Financial freedom. Maybe just the idea of six Saturdays and a Sunday... No boss, no commute... The Captain of your own destiny... Whatever "it" is that motivates you to stand up from the crowd and do something different... So:

     My business partner was approached by a well dressed woman standing at the off-ramp of a local freeway in my suburb, where she was passing out flyers and CD's to the cars waiting on the lights to change. When he walked into the office, he handed me the slip of paper and a CD, and commented that she must be a real go getter to be out there doing what she was doing. I checked out the web site, and found out that the company that she was selling for is Xango!

     I have written here before about my positive feelings for Xango... An expensive product but a decent comp plan, and very fast growth. What the actions of this person, this go getter, tells me is that:

1) The company is really motivating some of its troops to take extraordinary actions in order to grow.

2) This young lady is going to be successful - if not in Xango, then in whatever she is willing to put this kind of energy and effort (I want her at NuroVital, and told he so in the email I sent!).

3) I think that you can tell how bad SHE wants it.

How about you? How bad do YOU want it?

The lies most often used in MLM

     I hope that the title I used in this entry is not too negative - it sounds a little bit harsh, I know. Regardless, this article needs to be read, both by current MLM builders as well as those interested in understanding more about Network Marketing in general. It is called "The Lies of MLM" and is well and succinctly written by John Milton Fogg.

     The basic premise of the article is that the practice of honesty in our business, Network Marketing, is paramount. Only by keeping our acts clean in the representation of our business opportunities to our prospective downline can we maintain full credibility in the marketplace.

     As you read his article, perhaps you will reflect on your own past exposures to Multi-Level Marketing opportunities, and possibly the repetition of some of the lies exposed - items regarding the Wall Street Journal, Harvard Business School, Megatrends, et cetera. I know that in my own history back in the Amway days, many of these representations were made by the upline - Diamond Direct distributors on down - on tapes, in seminars and business opportunity plans. Whether this was innocent and ignorant repetition of what they themselves had heard or been told, or intentional fabrication, is not clear. Sometimes statements can be made and repeated so often that individuals take them at face value, as truth. And that's a shame, because there are enough legitimate reasons to start a Network Marketing business without having to resort to fabrications and mis-truths.

     A solid Network Marketing business will never have to resort to fabrications and mis-truths in order to generate interest in what they have to offer. A truly good business will always stand on its own merits. Any individual or company that must lie in order to attract you to work with them cannot prosper - and I will commit to you that at NuroVital we will always measure our success through your success, with transparency, honesty and ethics as our cornerstone values.

"The truth is, there is so much that's positive to be shared about Network Marketing -- facts, not even opinion, much less lies. You may make a sale with a lie, but you won't create a customer, and you certainly won't build a successful Network of Distributors. What you'll make is a house built on get-rich-quick-sand." John Milton Fogg

Creating a contact list part 1

     The NuroVital business opportunity was designed to be web based - completely supportable on the World Wide Web, anywhere in the world, any time... You get the idea. Because the products are shipped for you (no "product pickup", no waiting for checks to clear or stocking a garage full of products) and you can enter orders or sign up downline 24/7, you have the unlimited ability to leverage your time and maximize the results from your contact list!

     An often-overlooked source for creating a contact list is your own Outlook email box. While I would never encourage "spamming", or sending unsolicited emails to perfect strangers, you have a large number of emails from friends, family, business associates and other people already sitting in your email program, untapped, as potential customers! Why not send them an email asking them to take a look at a product that you are really excited about? You can even encourage them - if they are interested in creating additional income - to do the same: sign up as a distributor, use the products, and share the products and opportunity with THEIR contacts list.

     Try it! The process costs nothing, and you will be taking the next step towards your financial security and freedom.

Now is the time...

     Bubbles... Everywhere, bubbles. Stock market bubbles. Housing bubbles. Now this was never intended to be an economic forecasting weblog- after all, we are here talking about Network Marketing and not finance, aren't we?

     Well, yes. And no. Financial security seems to be a common topic around the water cooler these days. We hope that our companies don't raid the retirement plan. Interest rates going up... Along with them, the adjustable mortgage rates. Economy slowing down, jobs going offshore, layoffs and downsizing... What are we supposed to do?

     Diversify!

     Now is the time to create something else in your life, another way to generate income... To eat. To pay the car payment. To pay the mortgage. To send the kid(s) to college. Alternate income streams not dependent on the whims of a boss or a corporate paycheck. It's time to work at taking financial control of your own future - and NuroVital is here to help!

     By becoming a NuroVital distributor, through both retail sales and sponsoring  sales teams, you have the opportunity to create -right now- a business that will pay financial dividends for a long time into the future. And as you learn how to do this, you will realize that you hold the financial key to help others create the same thing... A true win-win scenario.

     Whatever else you do, take advantage of the free enterprise system. Create other income producing opportunities in your life right now. We never know when the next bubble will burst.

Alternatives

     I run into people almost every day who say that they would like "a shot" at something. Whether it is getting the promotion at work, a successful casting call, or a real business opportunity with meaningful potential. The same people have often been approached by Amway, Quixtar, Herbalife, or any of the other myriad of well exposed, traditional MLM's.

     The first reaction to those plans by these "lookers" seems to be skepticism. The two main tools used by MLM's to overcome this skepticism are the "curiosity approach", and association or introductions to successful participants in the programs. The downside of the curiosity approach is the feeling that something must be hidden; in order to be successful you must learn to hide the truth, if not to outright lie. The curiosity approach takes a lot of time and practice to do well, and will backfire often.

     Association with successful people can be effective - everyone wants to know someone who has "made it". Knowing that someone has "made it", and that you can as well - if you follow the program being sold - is the basis of the simplicity in Network Marketing.

     We at NuroVital believe in transparency - we don't want our Independent Representatives to ever hide the fact that they are in the business of promoting NuroVital. Our business plan, our products, and our corporate goals are all publicly available on our web site. We have a simple approach to Anti-Aging, through dietary support. We will always be happy and proud to share our success stories, and we will never try to hide our motivation - "A partnership for youthful aging".

Transparency

     Here's a novel concept:

     What if you could work with a company, a Network Marketing company, that had transparancy as its cornerstone business philosophy? No hiding your motivation or your business name from your prospects, no worrying that you must "dance around" questions?

     NuroVital is that company.

     If you were to make a list of all of the abusive tactics, the tools scams, the hidden agendas pursued by other "business opportunities" and then learn about us, you would discover that... We do the exact opposite of each of the items on that list. Visit us and find out more.

Do you like your friends enough to

     ...Share your business?

     Selling in Network Marketing is funny... Often I have pre-judged people, assumed that they would not be interested in working with me - and they have turned out to be some of my most productive associates. Others that I believed would set the world on fire, hauled off and did... Nothing.

     Make that phone call... Have that chat... Present the opportunity. You will never know until you try. I have often heard that the worst contact is the one that is never made.

The FDA and Claims

     As you go out and build your NuroVital business I would like you to keep something in mind that is critical to your success. We are in the business of providing products which are classified as "Dietary Supplements", and while the regulations regarding this class of products are often confusing, there are some very important rules to which we all must adhere.

     Making appropriate claims may be at the top of this list of rules regarding dietary supplements. The Dietary Supplement Health and Education Act of 1994 (DSHEA) established rules and regulations for the kinds of claims that may be made for dietary supplements, most importantly that claims to "diagnose, treat, cure or prevent any disease" may not be made, because only a drug can legally make such a claim.

     As exciting and revolutionary as the NuroVital products are, let's all be careful when we talk about our personal experiences with, and positive benefits from them. Be excited, be positive, share your personal stories, and share the literature that has been provided on the website... But keep in mind those important words, that we do not "diagnose, treat, cure or prevent any disease".

     If you ever forget the words, you will be able to find them on our web site. They are prominently posted at the bottom of every page.

Reputations

     It's my belief that reputation is everything... In business especially. Articles like this one do no good for the business of Network Marketing. Years ago, the Amway Corporation had the opportunity to control the tools business, but essentially left the control in the hands of their "kingpin" distributor organizations.

     I'm not here to bash Amway, or the current morph Quixtar... What I do want to say is that all of our business support materials are available in digital format free of charge (printed materials are supplied at our cost), our meeting and seminars are and will continue to be free of charge, and our only profit center is our products (this is YOUR profit center as well). Any of our audio or video recordings is posted on the website available for your download... Free of charge.

     Making a profit via tools, through a shadow pyramid, has been proven to be very bad for the reputation. We won't do it.