PrePaid Legal Membership Slid Down

Pre-Paid Legal Services Inc., which provides underwritten legal assistance for a monthly fee, on Monday said new memberships produced fell 2.2 percent in the first quarter.

For the three months ended March 31, new memberships fell to 161,530 from 165,226.

New membership fees written declined 7.5 percent year-over-year, while the number of new sales associates enrolled slid 37.6 percent in the first quarter to 31,043.

Pre-Paid Legal Membership Falls | Chron.com - Houston Chronicle

Comments

[Prepaid Legal]

I really think a different marketing method would help this company with holding their members. Get in with Coporate America, rather than nickel/dime the poor reps trying to make money. The reps have to pay for everything. Although their numbers are down, I bet the still make a hefty profit!

[Jerry]

I would have to agree that a shift in marketing emphasis would help pre-paid legal tremendously. Couching it as an insurance of sorts for unexpected situations that arise in life would help people to see it as a necessary and prudent expenditure rather than just another expense.

[Jeff Ward]

Pre-paid Legal was an awesome company that became too saturated and almost started getting the same name as Amway-- I got out before the negative set in--
I loved pre-paid as it has a real product---

I said no more MLM for me--
but I have found another --It has a real product and hopefully will grow with the same energy Pre-Paid Legal has--
Solar Power! The next wave of the Future!

[Derek V]

I lost everything thanks to pre paid...they told me they were refering a lawyer from my provider lawfirm and turned out to be independent lawyer who took me for everything... I recieved no benefit from them...lost my house,bike, business is in shambles...thanks prepaid

[PrePaid Legal Info]

I agree they should try a new marketing channel. However, I am curious as to how effective it would be in gaining membership and of course, ROI.