Fed up with the often nonsense trainings and practices of network marketing, Canadian business owner and author Rob Toth has released a new book (currently available in digital format) examining what isn't working about the profession.
Network marketing is a distribution and marketing model that has been around for over 50 years. In theory, the manufacturer of a certain product, or the provider of a given service (the network marketing parent company) offers a financial incentive to their customers in order to encourage word of mouth referrals for their product or service.
By allowing their most satisfied and excited customers to keep a portion of the sales revenue that they generate from their conversational marketing (recommendations), the advertising messages reach a targeted and attentive audience (friends and family of the excited customer). This creates better sales conversions and more excited customers and continues the cycle... while also providing a small income stream for the referring agent (the original customer).