"We are thrilled that Allrecipes.com will become part of the Reader's Digest family of companies," Schrier said. "We own the world's largest food publishing franchise in Taste of Home, along with a fast-growing tapestry of other food and cooking activities. Our acquisition of Allrecipes.com will provide us with a valuable digital platform to further leverage our position as the country's leading food and cooking publisher. It will enable us to bring together online communities from the various RDA properties using the common platform of an industry-leading food and cooking affinity."
Allrecipes.com was launched eight years ago as a place for home cooks to "meet" and share their favorite recipes. Since its launch, it has become the world's largest online community of home cooks - totaling more than 1.8 million registered members - making it America's favorite Web destination for everyday and holiday recipes. Each month the site attracts an average of 6 million unique visitors who collectively view more than 70 million page views; during peak holiday months, traffic spikes to more than 9 million unique visitors and 111 million page views. It also includes 30,000 of America's favorite recipes, which are created, tested and reviewed by participating home cooks.
Reader's Digest Association to Acquire Allrecipes.com, World's Largest Online Home Cooks Community; RDA Expands Leading Position in Food and Cooking Category and Extends its Reach Via the Internet
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