Whether you share my fandom or not, the ONE campaign (for which Bono is a leading frontman) is a fascinating foray into online activism.
And Ty Tribble is helping. With his lens, The ONE Campaign, he is spreading awareness for the fight against poverty and is dedicating his royalties to World Vision. This may seem really incremental, and it is. On purpose. The whole point of ONE is that it encourages action, one person at a time.
Think about this: What if a non-profit sent one email to all their donors. And instead of asking for money, just gave them a link and asked each of them to build one lens. Then each lens earns one penny, one nickel, one dollar a day for the non-profit. And spreads the word as well. Suddenly, donors can help not by digging deeper, but by sharing their passion.
Along the way you go from being incremental to monumental.
Last night was soccer night. My son, Tyler plays in an age 5-7 league and his team is mostly 5, while last night's team was mostly 7. The score was not pretty, but the attitude and fun level was great.
After the soccer game, a group of 11-12 year olds came into the gym for baseball practice. Since coaching Tyler's t-ball team last summer, I am always on the look out for coaching tips. I stayed after and watched the practice for a few minutes and noticed that none of the kids had mitts. They were all wearing a piece of wood with some velcro attached to it, yet they were fielding grounders as if they had a regular Rawlings glove.
It took me a few grounders before I realized that these kids were forced to use two hands by that piece of wood! What a great way to teach the kids an important fundamental.
I found a picture of a similar training mitt online (above), but I really like the home-made wooden ones.