Snocap vs. Burnlounge: The statistics are in and Nielsen Soundscan cited a "dramatic increase" in digital download music sales for 2006. InStat reported that digital downloads generated over $2 billion in music market revenue and anticipate over $4 billion in 2007. The question is whose market share will increase the most in 2007? This year, we saw two new entrants in the digital music industry, Snocap and Burnlounge. Both products are very fresh and rely heavily on the new social community phenomenon. Snocap has instant viral potential and uses the "widget" technology, which we all love. While Burnlounge has an open- access media catalog and a dose of multi-level marketing. The first to go viral and open their catalog to all users will see the biggest increase in market share for 2007.