EBay Inc. has been very, very good to San Francisco-based SquareTrade, which verifies the reliability of sellers on the online auction site - 60,000 of them since launching five years ago, according to CEO Steve Abernethy.
SquareTrade also arbitrates online transaction disputes, working in five languages and 120 countries.
And it vets Google Adwords - the keywords advertisers bid on that generate paid listings in the search engine's query results- for certain drugs. Abernethy says it succeeded in fending off Ukrainian "pharmacies" that tried to advertise the powerful prescription-only painkiller Vicodin on Google.
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