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The Marketer's Manifesto


Evolv Misusing MD Anderson to Promote Evolv Neutraceutical Water?

By Dan Mitchell, MLM Blog Correspondent

Wow...a pre-launch Network Marketing MLM using hype and half-truths to promote their company. That's unheard of!

Evolv neutriceutical water From Science Blogs:

The premier US cancer hospital and research center in Houston released a statement today distancing themselves from a Dallas company claiming an endorsement of their water product by The University of Texas M.D. Anderson Cancer Center:

Recently, you may have heard or read about a company that sells Evolv, a "nutraceutical beverage," which is being promoted in part based upon testing done at The University of Texas M. D. Anderson Cancer Center, but also is being mistakenly viewed as endorsed by M. D. Anderson. M. D. Anderson conducted limited chemical analysis of the product to evaluate its anti-inflammatory activity for a fee at the request of the manufacturer. No efficacy or toxicity data were generated at M. D. Anderson nor was the product tested on humans. Moreover, M. D. Anderson does not have any involvement with the company, the product is not produced by M. D. Anderson, and M. D. Anderson does not endorse the product or recommend its use.

The current text on Evolv's website is that:

Evolv's nutraceutical beverage with Archaea Active is tested by M.D. Anderson Cancer Center in Houston, Texas.

The statement as listed is not exactly wrong; it's just not complete. Nothing there about what the product was tested for, but the implication is that it gained some healing power by passing through the hallowed halls of M.D. Anderson. I also have no clue as to whether it was tested for archaea (formerly archaebacteria) or if it has the capacity to amplify DNA.

September 09, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (0) | TrackBack (0)

Monavie trys to sue Blogger

By Dan Mitchell, MLM Blog Correspondent

From Lazy Man and Money:

For those who don't know, MonaVie is a juice, that retails for $1.70 an ounce (yes ounce). Being the consumer advocate that I am, I wrote that I think MonaVie is a scam since it's around $1500-$2000 a year per person and has no proven health benefits. (In fact, only people associated with MonaVie even allege that it's healthy and never address that for less money you could buy healthier foods.) My critical article has been pretty popular, somehow gathering a few devoted followers who have added new research on a daily or weekly basis. That has helped it rank on the first page of Google for the company's own term, "MonaVie".

With that in mind, MonaVie sent me a cease and desist on the article. It's not really a surprise to me, as I'm sure have this criticism in such prime real estate as Google is not good for their business. In fact, I'm proud that my criticism is apparently costing them enough sales where they feel they need to do something (however far-fetched) to shut me up.

Here's the e-mail that they sent to the company that does the private registration on my domain:

Subject: Trademark Infringement

Dear Domains by Proxy, Inc.:

MonaVie LLC (MonaVie) has been informed of the website(s) http://www.lazymanandmoney.com/monavie-scam-was-my-wife-recruited-sell-snake-oil/ registered through Go Daddy Domains. As the registrant, MonaVie asks that you remove all references to MonaVie and its products.

As a network marketing company MonaVie does not permit its name to be used in any URL or email address and the company must take necessary action to protect its intellectual property. It is not permitted for a third party vendor to use the MonaVie trade name in any form.

The MonaVie name and symbol are registered trademarks. (U.S. Reg. Nos. 3111333, 3111332, 78526279). MonaVie's federal registration of these trademarks provides MonaVie with the right to restrict the use of the trademark, or a confusingly similar trademark, in any way that misrepresents the origin of MonaVie's products or dilutes the MonaVie brand and goodwill associated therewith.

State and federal law supports our position that the use of MonaVie's trademarks and proprietary copyrighted material may cause confusion among customers. This confusion may cause substantial harm to the trademark by facilitating the loss of its effectiveness in establishing a distinct association between it, MonaVie's products & services, and MonaVie's goodwill. Your unauthorized use of MonaVie's federally registered trademarks amounts to an infringement of MonaVie's trademark rights.

MonaVie wishes to settle this situation amicably and therefore, requests that you immediately cease the use of our trade name MonaVie. Additionally, we request that you respond to this email within seven (7) days to confirm this action via email to: [Editor's note: e-mail address erased].

Failure to comply with our requests may result in legal recourse to protect our vested interests in the aforementioned trademarks and trade names. Should you have any questions, please contact me at the following number [Editor's Note: Phone number removed].

Respectfully,
Heather Seamons

Distributor Compliance Specialist

September 01, 2009 in Evaluating MLM, Monavie, Network Marketing - MLM, Network Marketing News | Permalink | Comments (0) | TrackBack (0)

MonaVie Ranked No. 1 in Utah Business Fast 50 Awards

By Dan Mitchell, MLM Blog Correspondent

Monavie Acai Source: BusinessWire

Utah Business magazine unveiled the winners of the second annual Fast 50 awards program, naming MonaVie (www.monavie.com), maker of premier acai-based nutritional and energy drink products, as the No. 1 fastest growing company in Utah.

MonaVie was honored at a special awards ceremony on August 27, 2009, at the Grand America Hotel in Salt Lake City, Utah. The ceremony included remarks from Derek Miller, acting executive director of the Governor’s Office of Economic Development. According to Miller, Utah has been ranked as the No. 1 most dynamic economy in the nation and has seen 50 percent growth since 2007.

“We were pleased and humbled to be named No. 1, especially here in Utah where a healthy lifestyle and innovation is the name of the game,” says MonaVie Founder, Chairman and CEO, Dallin A. Larsen. “MonaVie is now poised to expand rapidly around the world, delivering a ground floor opportunity for years to come.”

MonaVie will be included in a special feature in the September edition of Utah Business magazine. To view the Fast 50 list of companies, visit www.utahbusiness.com or click here.

September 01, 2009 in Evaluating MLM, Food and Drink, Network Marketing - MLM, Network Marketing News | Permalink | Comments (1) | TrackBack (0)

XanGo Welcomes Royal Thai Delegation

By Dan Mitchell, MLM Blog Correspondent


Xango Bottle Source: Xango

LEHI, UT – Today, XanGo founders and executives hosted a trade delegation representing the Royal Thai Government, led by Ms. Chantira J. Vivatrat, executive director of Thai Trade Center in Los Angeles and commercial consul to the Royal Thai Consulate Los Angeles. During today’s visit, the delegation recognized XanGo’s “creative use of mangosteen,” the national fruit of Thailand, and presented the company with a certificate of appreciation for being one of the pioneers in bringing mangosteen to a global market. XanGo is the recognized category creator and global market leader of mangosteen products led by flagship product XanGo® Juice as well as Glimpse™ Topical Skin Nutrition.

In addition to receiving the certificate of appreciation from the Thai government, XanGo shared its experiences with harvesting and exporting mangosteen from Thailand to its growing customer base that now reaches over 30 countries worldwide. The XanGo and Thai delegations agreed to increase cooperation between the two entities as the mangosteen continues to gain greater popularity around the globe.

XanGo Host Royal Thai Government Representatives

“Thailand is a very important country to XanGo and we continue to maintain positive relations with the Thai government as well as an ongoing commitment to the Thai people,” said Bryan Davis, founder and board member at XanGo, LLC. “In addition to having played a key role in bringing knowledge of this amazing fruit to a global customer base, we also continue to reinvest in Thailand and look for ways to give back to the country that has given us so much.”

September 01, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (0) | TrackBack (0)

Moxxor Top of MLMRankings for July 2009

By Dan Mitchell, MLM Blog Correspondent

NewCustomLeadLogo Source: NPros

MLM Startup Moxxor, headquartered in Aliso Viejo, California, topped out the July update from MLMRankings.com as the home business with the highest gain in consumer interest and awareness for the month.

With an impressive 11.84% gain over the last metrix period, Moxxor and their flagship product - an antioxidant derived from Green Lipped Mussels and Grapeseed extract - outpaced competitors to take the top spot.

Moxxor has a national launch event scheduled for the fall in Orange County, CA.

September 01, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (1) | TrackBack (0)

Evolv appoints Anne Bodak as VP of Sales

By Dan Mitchell, MLM Blog Correspondent

Source: Npros

"EvolvHealth LLC announced today it has named health industry executive Anne M. Bodak its Vice President for Sales. In her new role, which becomes effective August 26, Bodak will be responsible for the field sales efforts and education initiatives for Evolv, a nutraceutical beverage company. The company will release its products to the public in Fall 2009.

About EvolvHealth LLC: EvolvHealth is a consumer health products company. It helps people improve their family's physical and financial well-being through science-driven products and entrepreneurial opportunities. Headquartered in Dallas, Texas, its first product is Evolv, a nutraceutical beverage that has been in development for more than 15 years, Evolv, the flagship product, will be released in Fall 2009."

September 01, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (0) | TrackBack (0)

Liberty League changes name to Polaris Media Group

By Dan Mitchell, MLM Blog Correspondent

Liberty league logo From PR-Inside:

LOS ANGELES, CA -- (Marketwire) -- 09/01/09 -- Liberty League International, a personal development company that assists individuals develop an entrepreneurial spirit and improve their lives, has a new name, a new look and a new line of entrepreneurial educational publications and DVDs. The new name is Polaris Media Group, the new look can be seen on their website and the new line of products teaches regular people the principles of success that will allow them to improve their competence and self confidence.

Following a hugely successful one day conference in Australia attended by 1,600 people, Polaris held a Super Sunday event at the Hyatt Regency Century Plaza in Los Angeles with some 700 enthusiastic attendees.

"Polaris is the north star," said Shane Krider, CEO of Polaris Media Group. "We felt it was the perfect name for our new vision and product line. It gives people the direction and guidance they need to take full personal responsibility for their lives and make their own decisions. "

The launch comes at an opportune time as unemployment and the recession have resulted in rising numbers of people who feel that their lives are no longer on track and have lost the self-confidence to make changes and achieve success.

September 01, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (3) | TrackBack (0)

Vemma® Set to Help 100,000 Children in Need by 2010

By Dan Mitchell, MLM Blog Correspondent

Vemma Logo From PRWeb:

The joint fundraising efforts of Vemma Nutrition Company and their partner, the non-profit, Children's Miracle Network® begin September 1st. For three months of the year, beginning now, Vemma will proudly display the Children's Miracle Network logo on the bottles of Vemma NEXT™, their premium liquid children's supplement. The three year partnership will bring awareness to the important work Children's Miracle Network is doing and help raise funds for the organization's network of 170 children's hospitals.

Scottsdale, AZ (PRWEB) September 1, 2009 -- The joint fundraising efforts of Vemma Nutrition Company and their partner, the non-profit, Children's Miracle Network® begin September 1st. For three months of the year, beginning now, Vemma will proudly display the Children's Miracle Network logo on the bottles of Vemma NEXT™, their premium liquid children's supplement. The three year partnership will bring awareness to the important work Children's Miracle Network is doing and help raise funds for the organization's network of 170 children's hospitals. During this time, a portion of Vemma NEXT sales will be donated to Children's Miracle Network and Vemma will contribute Vemma NEXT product to the organization for distribution to pediatric patients in need. Vemma Independent Members and consumers also have the opportunity to contribute a donation to Children's Miracle Network via Vemma's company website and toll free customer service line.

Beyond Vemma's contribution to Children's Miracle Network, Vemma NEXT was developed on the charitable foundation of giving back to the community through the donation of product to children in need throughout the world. BK Boreyko, President and CEO of Vemma shared, "The donation concept of TOMS Shoes inspired me to do the same with Vemma NEXT to help fill the need for children's health. For every month's supply purchased, Vemma donates a month's supply of Vemma NEXT to a child in need in the country in which it was purchased."

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September 01, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (4) | TrackBack (0)

Liberty League a "Pyramid Scheme" in Australia

By Dan Mitchell, MLM Blog Correspondent

From OzSoapBox:

Yes it’s official.

Yesterday afternoon Rod gave us the exciting news that the NSW office of fair trading had classified Liberty League as a pyramid scheme. Eager to confirm the news myself I sent them an email last night and decided to follow it up with a phone call this morning.

I just got off the phone to the NSW office of fair trading and can now confirm that Liberty League has been found to be a pyramid trading scheme and is illegal to participate in or promote in the Australian state of New South Wales.

The following is a direct quote verbatim read out to me by the NSW office of fair trading.

Fair trading has legal advice confirming that the scheme (Liberty League) is a pyramid sales scheme within the meaning of the act. Participants and promoters who are involved in the scheme not only risk losing their money but are also at risk of being prosecuted.


The office of fair trading conducted their own research into the company back in May, 2009. A copy of their written findings is being sent to me via mail and will be posted on OzSoapbox once received. The above information is a direct excerpt from the findings that was communicated to me verbally.

The ‘act’ the above excerpt cites is the Fair Trading Act (1987). In conducting their own investigation into Liberty League, the NSW office of fair trading found that Liberty League was indeed a pyramid scheme because it met the definition of one under current Australian law.



August 31, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (0) | TrackBack (0)

Direct Selling Women’s Association Coaches Excellence

By Dan Mitchell, MLM Blog Correspondent

NewCustomLeadLogo From PRLog.org:

The Direct Selling Women’s Alliance (DSWA) is pleased to announce the next session of the popular Coach Excellence School scheduled for September 23-25, 2009 in Dallas, Texas.  The DSWA’s Coach Excellence School is the only coaching program designed specifically for direct selling and network marketing professionals. Developed by the DSWA in 2009, the program has received numerous accolades for its thorough detail and follow-through.

Participants begin the school with a three day live training session followed by twelve weeks of mentor coaching and live webinars to complete the certification process.  The DSWA is currently seeking accreditation through the WABC (Worldwide Association of Business Coaches.)  In addition, all of the webinars are certified by the International Coach Federation as suitable for Continuing Education Credit.  The DSWA Coaching School concentrates on coaching techniques that can immediately and easily be applied to the participants business.  DSWA Coach Excellence School Graduates become eligible to be a part of the DSWA Coach Referral network.

August 31, 2009 in Evaluating MLM, Network Marketing - MLM, Network Marketing News | Permalink | Comments (0) | TrackBack (0)

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