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Univera Lawsuit: Company Sued By Former Top Distributors

DENVER, June 25 /PRNewswire/ -- It's a lawsuit that may help determine "who owns who" in the world of multi-level marketing. According to John Terhune, one of the plaintiffs who filed suit in state court in Volusia County, Florida, today, "The last thing we wanted to do was get involved in litigation. All we wanted to do was build businesses and help others do the same."

Terhune, along with former Univera leaders Marshall Douglas and Joe Land, are former distributors of Univera who have joined together in a lawsuit alleging the company has bullied its associates with threats of litigation and economic ruin if their sales networks move to a competitor. The filing comes on the heels of two actions Univera filed against them in Seattle earlier this year.

Terhune and his fellow plaintiffs spent years building their multi-level marketing network into a thriving family business. As a distributor of Univera products, Terhune, Douglas, and Land managed a vast network of associates, many of whom they personally recruited. For several years all three enjoyed a great relationship with Washington state-based Univera, a company known for its popular dietary supplements. Univera recognized Terhune as its Associate of the Year in 2007 and bestowed the Yun Ho Lee Award, Univera's most prestigious leadership and sales award, on Terhune in 2008.

But in 2007, poor management decisions destroyed what had been a promising business opportunity. Univera sacked its flagship product, Ageless Xtra, and replaced it with a "fizzy" liquid supplement called Xperia. The new product, quickly developed a reputation for "exploding" in its packaging and arriving in "soaked boxes." During the same time, the company swapped out its computer platform with great fanfare. It turned out to be a disaster. The new internet applications failed and a flood of customer complaints soon overwhelmed the Univera system. Customers, associates, and profits began to disappear.

In the span of just a few months, Univera squandered years of its associates' hard work and goodwill. Terhune, Douglas and Land had had enough. They transferred their remaining Univera business to their spouses, and began building a new network with another company.

Former Amway Diamond Bo Short: Where is he now?

DALLAS, TX--(Marketwire - March 10, 2009) - EIRO Research, a Dallas-based nutritional company, held its prelaunch convention in Dallas on March 6-7. At the convention, the company launched its official packaging and branding, as well as EIRO Energy, a natural, healthful alternative to conventional energy drinks.

"Attendance was phenomenal," said CEO, Chris Hausman. "We had twice as many attendees as we expected. It was standing room only." EIRO's official branding was designed by Pentagram Design, an award-winning design firm whose clients include Tiffany and Co., as well as Saks Fifth Avenue. DJ Stout, a partner of Pentagram, was at the event to reveal the new look.

"This new packaging is first-class," said Liz Goldreich, a Dallas-based independent associate for EIRO. "The owners of EIRO have aligned themselves with some of the classiest companies in the country. They are setting new standards and raising the bar in network marketing."

In addition to launching new packaging, videos, and marketing materials, the company revealed it would be featured in the August issue of Your Business at Home Magazine, a publication that appears on national newsstands. Other speakers at the event included, Darren Hardy, publisher of Success magazine, and Elizabeth Showers, a jewelry designer who heads the Elisa Project, which raises awareness on eating disorders. Founding partners Bo Short, Ty Tribble, and Chris Cucchiara also spoke at the event.

"EIRO is providing an incomparable platform for its independent associates," said EIRO founding partner, Ty Tribble. "No other company in network marketing has launched such a broad and comprehensive suite of products and materials in such a short amount of time. The opportunity at this company is unparalleled."

EIRO Research is a Dallas-based network marketing company specializing in the manufacturing, marketing, and distribution of premium, properly formulated nutritional products For opportunity information, please visit www.eirorevolution.com. For media inquiries, please visit www.eiro.com.

Forever Living Challenges Univera's Aloe Vera Claim

I was told a number of times that Univera's AloeCorp was the largest producer of Aloe Vera...

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Forever Living is the largest grower, producer and distributor of Aloe Vera and Bee Products in the world. A vertically integrated company distributing to 137 countries, they have state-of-the-art facilities on over 6 acres in Dallas, TX, and over 5,000 acres of aloe plantations in the Dominican Republic plus Texas and Mexico.