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The Marketer's Manifesto


Univera Lawsuit: Company Sued By Former Top Distributors

Univera DENVER, June 25 /PRNewswire/ -- It's a lawsuit that may help determine "who owns who" in the world of multi-level marketing. According to John Terhune, one of the plaintiffs who filed suit in state court in Volusia County, Florida, today, "The last thing we wanted to do was get involved in litigation. All we wanted to do was build businesses and help others do the same."

Terhune, along with former Univera leaders Marshall Douglas and Joe Land, are former distributors of Univera who have joined together in a lawsuit alleging the company has bullied its associates with threats of litigation and economic ruin if their sales networks move to a competitor. The filing comes on the heels of two actions Univera filed against them in Seattle earlier this year.

Terhune and his fellow plaintiffs spent years building their multi-level marketing network into a thriving family business. As a distributor of Univera products, Terhune, Douglas, and Land managed a vast network of associates, many of whom they personally recruited. For several years all three enjoyed a great relationship with Washington state-based Univera, a company known for its popular dietary supplements. Univera recognized Terhune as its Associate of the Year in 2007 and bestowed the Yun Ho Lee Award, Univera's most prestigious leadership and sales award, on Terhune in 2008.

But in 2007, poor management decisions destroyed what had been a promising business opportunity. Univera sacked its flagship product, Ageless Xtra, and replaced it with a "fizzy" liquid supplement called Xperia. The new product, quickly developed a reputation for "exploding" in its packaging and arriving in "soaked boxes." During the same time, the company swapped out its computer platform with great fanfare. It turned out to be a disaster. The new internet applications failed and a flood of customer complaints soon overwhelmed the Univera system. Customers, associates, and profits began to disappear.

In the span of just a few months, Univera squandered years of its associates' hard work and goodwill. Terhune, Douglas and Land had had enough. They transferred their remaining Univera business to their spouses, and began building a new network with another company.


Continue reading "Univera Lawsuit: Company Sued By Former Top Distributors" »

June 25, 2009 in Univera, Univera LifeSciences, Univera LifeSciences | Permalink | Comments (4) | TrackBack (0)

Former Amway Diamond Bo Short: Where is he now?

DALLAS, TX--(Marketwire - March 10, 2009) - EIRO Research, a Dallas-based nutritional company, held its prelaunch convention in Dallas on March 6-7. At the convention, the company launched its official packaging and branding, as well as EIRO Energy, a natural, healthful alternative to conventional energy drinks.

"Attendance was phenomenal," said CEO, Chris Hausman. "We had twice as many attendees as we expected. It was standing room only." EIRO's official branding was designed by Pentagram Design, an award-winning design firm whose clients include Tiffany and Co., as well as Saks Fifth Avenue. DJ Stout, a partner of Pentagram, was at the event to reveal the new look.

"This new packaging is first-class," said Liz Goldreich, a Dallas-based independent associate for EIRO. "The owners of EIRO have aligned themselves with some of the classiest companies in the country. They are setting new standards and raising the bar in network marketing."

In addition to launching new packaging, videos, and marketing materials, the company revealed it would be featured in the August issue of Your Business at Home Magazine, a publication that appears on national newsstands. Other speakers at the event included, Darren Hardy, publisher of Success magazine, and Elizabeth Showers, a jewelry designer who heads the Elisa Project, which raises awareness on eating disorders. Founding partners Bo Short, Ty Tribble, and Chris Cucchiara also spoke at the event.

"EIRO is providing an incomparable platform for its independent associates," said EIRO founding partner, Ty Tribble. "No other company in network marketing has launched such a broad and comprehensive suite of products and materials in such a short amount of time. The opportunity at this company is unparalleled."

EIRO Research is a Dallas-based network marketing company specializing in the manufacturing, marketing, and distribution of premium, properly formulated nutritional products For opportunity information, please visit www.eirorevolution.com. For media inquiries, please visit www.eiro.com.

April 09, 2009 in Bo Short - Passport, Eiro Research, Larry Winters - Leadership Development Team, Network Marketing - MLM, Network Marketing News, Oasis LifeSciences, Quixtar, Quixtar - Dateline NBC, Univera, Univera LifeSciences, Univera LifeSciences | Permalink | Comments (0) | TrackBack (0)

Univera Names New CEO

Lacey, WA – November 14, 2007:  Univera, Inc., a leading natural products company with the mission of bringing the best of nature to humankind, named ECONET veteran Regan D. Miles as Chief Executive Officer. Univera is part of global parent company ECONET, which has operations in the United States, Canada, South Korea, Russia, China and Mexico.

Miles, who joined ECONET’s Unigen Pharmaceuticals in April, 2002 was later promoted to President and CEO of Unigen, in July, 2006.  Miles replaces Univera’s acting CEO, Stuart Ochiltree, who remains as CEO and Vice Chairman of ECONET USA.  Mr. Ochiltree, will continue his close relationship with Univera, even as he continues to focus on the further growth of the ECONET family of companies.

“Regan has demonstrated outstanding leadership and management at Unigen, stewarding the company through rapid growth,” said Mr. Ochiltree. “Regan’s long and successful tenure in the health and nutrition industry, as well as his success with Unigen are a tremendous asset for Univera as it continues domestic growth and launches global expansion.”

Miles is a 25-year veteran in the dietary supplement and nutraceutical industries, having held leadership positions in companies with significant influence and market share. Prior to joining Unigen, he worked as General Manager for Integrative Therapeutics, a division of Enzymatic Therapy, Inc. He also held senior-level positions with Alpine Health Industries (now Metabolife), Pharmanex, Inc. and Nature's Way.

About Univera®
Univera, Inc.  is the world’s leading cell renewal focused relationship marketing company offering life-changing nutrition products and unparalleled home-business opportunity for over 100,000 people worldwide.  Science-based with full-scale genomic and biological research capabilities, the company is vertically integrated through advanced research, technology and manufacturing capabilities.

Univera is part of the ECONET global family of health and natural product companies which have operations in the United States, Canada, Korea, Mexico, Russia and China. About the ECONET Family of Companies

Unigen Pharmaceuticals, Inc. (www.unigenpharma.com) is a leading research and development company and proprietary ingredients supplier of therapeutic botanicals for the pharmaceutical, nutraceutical and cosmetic industries.

Aloecorp, Inc. (www.aloecorp.com) is the world’s leading vertically integrated fine ingredient Aloe vera manufacturer and supplier focused on scientific methodology and procedures which guarantee product quality, purity, potency and biological activity supported by published, peer-reviewed studies. 

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December 03, 2007 in Oasis LifeSciences, Univera, Univera LifeSciences | Permalink | Comments (0) | TrackBack (0)

Rich Razgaitis Promoted to President, North America for Univera

Univera:

Univera announces the promotion of Rich Razgaitis from Executive Vice President of North America to President, North America, effective immediately. In this role he will continue to report to CEO Stuart Ochiltree. This promotion is a result of the significant growth of Univera business in North America as well as the acknowledgment of Rich’s noteworthy achievements in catalyzing that growth since he joined the company in January 2006. The promotion is also a reflection of an expanded role for the Sales and Marketing Departments with regard to global sales and marketing strategies.

Rich’s promotion was deemed a judicious move by ECONET® and Univera CEO Stuart Ochiltree who states: “Rich has been instrumental in taking Univera’s sales and marketing endeavors to a whole new level. The synergism of Customer Care with Marketing and Sales makes it imperative that one individual oversee the North American operation—and I have every confidence that Rich Razgaitis is capable of the job. Additionally during his tenure as EVP of North America,  Rich was responsible for the extraordinary achievement of leading a significant and successful re-branding of the company from the ground up; this, coupled with devising business initiatives, including additional—and vastly improved—sales materials, has given our Company the platform necessary for global growth and sustainability.”

Razgaitis holds a BA in Marketing and an MBA in General management from Anderson University, Indiana. He comes from a diverse business background in which he’s been involved in complete corporate turnarounds. He has led campaigns to position, brand and bring to market product lines for companies ranging from venture capital backed start-ups to such Fortune 500 icons as Johnson and Johnson and Eli Lilly, generating significant revenue growth for each. 

With Razgaitis assuming the role of President, Chief Scientific Officer Stephen Cherniske will have more time to continue his valuable research and product formulation work—constantly keeping Univera in the forefront of ethnobotanical discovery, and its application to bringing the best of nature to humankind. This change will also allow Stephen to continue to represent Univera as a sought-after spokesperson—a role he assumed when he joined the company in 1999.

September 21, 2007 in Univera, Univera LifeSciences | Permalink | Comments (0) | TrackBack (0)

A New Univera LifeSciences

Here are some updates about Univera LifeSciences:

When you join us for Discover Renewal™ (the Univera LifeSciences annual convention),  you’ll enjoy these benefits and more:       

  • Unveiling of the next generation of Univera’s brand
  • Release of new packaging
  •   Dynamic speakers to motivate and inspire
  •   Exciting venue ensures fun for the whole family
  • Release of new and improved tools to grow your business
  • Special appearance by Bessie Garner from Ruleville, Mississippi
  • New product launches and product updates
  • Training from experienced field and corporate leaders to help you build  your business
  • Corporate leadership, including ECONET® Chairman Bill Lee

Many people are looking at August as the true launch of Univera with updated branding, products and web materials. The excitement level and growth almost seems like a pre-launch situation only the company has been in business for 8 years and and the parent company has a 30 year track record.

July 28, 2007 in Univera LifeSciences | Permalink | Comments (0) | TrackBack (0)

Word of Mouth Sales Featuring Univera LifeSciences

RecordNet.com:

STOCKTON - Jon Hernandez sells a product. But he doesn't work at a retail store. He doesn't have a manager. Doesn't clock in. And doesn't deal with inventory.

Hernandez, a 28-year old from Stockton, is a direct salesman of Ageless (Xtra) nutrient and energy drinks (from Univera LifeSciences).

Direct sales, the process of soliciting a company's products as an independent salesperson, has long been dominated by women. Most people have associated the marketing method with Avon, Mary Kay and Tupperware. That idea is fading away.

Over the past 20 years, outside industry observers predicted direct sales would eventually plummet. The reasons: as more women entered the workplace, fewer were available to hold events such as Tupperware parties; and with the boom in Internet sales, why would anyone be interested in selling face-to-face?

But time has proved those predictions wrong, said Joseph Mariano, executive vice president and secretary of legal counsel with the Direct Selling Association, a national organization.

Continue reading "Word of Mouth Sales Featuring Univera LifeSciences" »

February 26, 2007 in Univera LifeSciences | Permalink | Comments (0) | TrackBack (0)

Sponsor 3 Who Sponsor 3

By popular demand, I am launching a new series of posts based on the Network Marketing income results when a person sponsors 3 people who sponsor 3 people and they all do $100 in volume.

We will show two companies at a time and then we will keep a running tab on the results at the bottom of each post.

I will show all of the math and the comments will be open for any questions, corrections and debate. 

On with the show...

3 who sponsor 3 and each do $100

Quixtar with best Nutrilite Product:
$100 worth of Double X = 131 BV
12 x 131 BV = 1572
PV = 540 (6% Bracket)
1572 x 6% = $94.30
1572 / 3 legs = 524
524 x 3% = $15.72
$15.72 x 3 = $47.16 (pay out to 3 legs)
$94.30 - 47.16 = $47.14 Profit

Quixtar has a stairstep breakaway compensation plan.

Univera with Ageless Xtra 2-1 Combo
$100 = 76 PV
76 x 3 = 228 GV (Group Volume - Level 1)
Group Volume on Level 1 is paid at 15%
228 x 15% = $34.20
76 x 9 = 684 GV (Group Volume on Level 2)
684 x 10% = $68.40
$34.20 + $68.40 = $102.60 Profit

Univera has a hybrid unilevel plan plus daily pay and generational depth bonuses.

February 19, 2007 in Amway, Oasis LifeSciences, Quixtar, Univera LifeSciences | Permalink | Comments (2) | TrackBack (0)

Univera Korea

I don't know what is being said, but this is pretty cool...

February 10, 2007 in Univera LifeSciences | Permalink | Comments (1) | TrackBack (0)

Quixtar: A Billion in Sales

Quixtar Reports Fourth Consecutive Year of Billion-Dollar Sales

...said the recent press release.

Here is my question.

Is that good?

Quick answer is yes. A billion in sales is great.

Next question.

Is that good for newest Quixtar IBOs?

Quick answer is no. Zero growth is zero growth whether the volume is $1,000 or $1,000,000,000.

I talk to people about Network Marketing every day and many people ask me why I am so hard on Quixtar. I think the answer lies in the fact that the IBO leaders make it sound like Quixtar is a growing business...a great business for the newest person that wants to take charge of his/her destiny. The reality is the growth is stagnant and the sales numbers prove it.

If you are a high level Quixtar leader and your sales go from $20 Million to $19.9 Million, you are still doing OK, but if you are Joe IBO who just got started and your sales go from 200 PV to 199 PV in a year, you have a problem.

There are dozens of growing and stable Network Marketing companies in this industry, Quixtar just doesn't happen to be one of them and based on the lawsuits hanging over it's head, I don't see it turning around in the near future.

February 08, 2007 in Amway, BWW - Britt World Wide , Larry Winters - Leadership Development Team, Quixtar, Univera LifeSciences , WWDB - World Wide Group | Permalink | Comments (3) | TrackBack (0)

Univera LifeSciences New Corporate Campus

Univera LifeSciences

January 28, 2007 in Univera LifeSciences | Permalink | Comments (0) | TrackBack (0)

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