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March 06, 2004

Pay Per Click Advertising

All marketing begins with getting attention. Pay Per Click advertising is one way to get targeted attention. Here is a snip from an article titled, The Seven-or-So Habits of Highly Profitable Pay-Per-Click Search Engine Campaigns by Andrew Goodman.

Lately, we've had some fall-over-in-disbelief success stories with Adwords campaigns. What makes them all the more unexpected is that, while they may be well-thought-out businesses, we are not talking about people with huge amounts of capital. We are not talking about websites that will ever win awards for their beauty. We are talking about sites and businesspeople who know how to get the job done, period. Nothing more and nothing less.

I have had great success using Pay Per Click, (PPC) advertising in certain business' and horrible success in others. I found the article very helpful in deciding what business is right for PPC advertising.

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