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August 08, 2004

American Start Up

From Fresh Inc.:

Spike TV, a division of MTV Networks, has announced that it will launch "American Start-Up" next year. The 10-episode reality series, produced by actors and writers Matt Damon and Ben Affleck, pits eight young businesses against each other. Each business will be given $50,000 in seed money and will be guided – and scrutinized – by a panel of entrepreneurs, business tycoons and venture capitalists. The grand prize according to the press release announcing the series is a "major investment that will enable them to take their business dream to the next level."

This will be one to watch.

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