Engaging vs. Interrupting

Knock knock

Who's there?

Annoying, Interrupting cow.

Annoying, Interupting co..(cut off)

MOOOOOOOOOOOOOO!!!!

Author Michael Oliver talks about using the power of dialogue in selling. Dialogue is not really an earth shattering breakthrough (see Socrates 469-399 B.C. and his Socratic Method of teaching) but I believe it is more relevant in today's sales and marketing environment than ever before.

People are ignoring traditional advertising (if you don't mute the volume at my in-laws house during commercials you are banned from using the remote). People are ignoring email or email is being delivered to the spam folder even though it might not be spam.

So what is working in marketing today? Engaging.

According to Oliver:

Dialogue is like a vacuum that both of 'Us' are drawn into, willingly and openly with neither being defensive or on guard. You can't see it, however you can feel it because of its energy. Within this energy we can create all that we both desire.

The first step of creating and holding this sacred space with your potential customers is to learn to let go of your need to be right or tell.

The need to tell is traditional interruption marketing at it's worst. Why force people away from what they are doing in order to sell your product, when you can engage them in a mutual area of interest and opportunity? This gets back to the backbone of small business which to me is solving problems. If my product offers a solution to a problem that you are facing, how likely are you to want to hear about it? Very likely right?

Oliver continues:

Creating an 'Us' space through 'The Magic and Power of Dialogue' will allow you and any person you speak with enjoy the process and create any result you want.

Comments

[QBlog]

Only a few will know who I'm talking about but Fred DMF doesn't understand this truth about Dialogue. I tried to explain it to him but he's too entrenched in his old world thinking.

[Caleb]

HAHAHA "MOOOOOOO"