The Marketing Playbook
John Zagula and Rich Tong of Bellevue, Washington based VC - Ignitition Partners have written a book titled "The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market."
After reading the article about the book in the Seattle Times, I thought to myself, these guys must have a blog. As the story goes, funny thing happened on my way to reading a few of my favorite blogs today, I ran across, The Marketing Playbook weblog.
You can read more here about the five marketing plays.
Good stuff from fellow Seattle-area guys. I look forward to the book.
Thanks much for the post. Glad to hear you like what you've seen so far. We'll keep you posted on the book!
Posted by: johnza | August 10, 2004 at 03:12 PM
I would like to purchase the book by John Zagula--the Marketing Playbook. Please advise
Posted by: Rosalind Muney | October 18, 2004 at 04:31 PM
Its as easy as hitting the URL http://www.amazon.com/exec/obidos/ASIN/1591840384/marketingplay-20
Give it a try. If you have trouble, drop by marketingplaybook.com and we'll help you out.
Posted by: Rich Tong | October 30, 2004 at 09:15 AM