More on Engaging vs. Interupting

Last month I made a post titled Engaging vs. Interrupting that talked about the difference between engaging people in a dialogue vs. interupting when marketing a product or business.

Here is a snip from a wonderful post at QuixtarBlog titled, Joe Trippi Gets It:

The primary message of Trippi's essay is that the Internet (and specifically bloggers) is disrupting the status quo, in both politics and information distribution, while putting more power into the hands of the people. This is a message that many of the existing power brokers (Global PACs, Mega-Corps, Big Media, etc.) have trouble comprehending.

The post continues:

But how are the power brokers dealing with these networked conversations? Unfortunately, most are still trying (desperately) to manage, control and direct the conversations instead of simply participating. Such efforts have given birth to the corporate blog, the "trendy" email newsletter and discussion board marketing which all still work to control (or at least influence) the conversations.

Trippi (who managed Howard Dean's presidential campaign) decided to join the conversations as a participant. He genuinely embraced the "market of opinion" instead of trying to control it and you know what? It worked. He understood that a successful conversation combines speaking with listening. He "gets it." Do you get it? Does your business?

The QuixtarBlog usually tackles information on Quixtar and occasionally Network Marketing. The recent post is worth your time even if you have no interest in Quixtar or Network Marketing.